Tear drop

Agency Network: 
December 2010

Print advertisment created by Blink, Austria for Ramsa, within the category: Food.

Austria's hottest mustard. Since 1923.

Advertising Agency: Blink, Vienna, Austria
Creative Director: Bernd Graller
Art Director / Copywriter: David Maninger
Photographer: Sonja Priller
Finalizer: Hannes Hawlé / Viennapaint

Comments (16)

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manumartin5's picture
Activity Score 1196

I have seen something like this few weeks back.

TiltedChairCreative's picture
Activity Score 513

I feel like it's close to being cool, but then the connection between the roll and the tear is lost on me. Just feels random. It's like they kind of said, "We need a tear, so let's take a bite out of a roll so it's tear-shaped." But that's not enough. It's close.

Felicitas12's picture
Activity Score 2

I've been several times in Austria and I know the austrian kind of roll called "Kaisersemmel", which looks like this:
So the roll HAS 5 similar "tear-shaped" pieces and they look exactly like this!

tirthomitro's picture
Activity Score 2758


they showed me a picture & i laughed
dignity has never been photographed

KbxAds's picture
Activity Score 943

omg what a stretch, half the people wont see the bun as a tear drop

luispiter's picture
Activity Score 2756

mmmm its bad...

mr.x's picture
Activity Score 998

I like it. Kind of silly, but it works.

kleenex's picture
Activity Score 49532

I say it does not work that well.

sebarestless's picture
Activity Score 116

Oh, it was a tear.

Hellas's picture
Activity Score 1172

I would have used a cracked egg sliding down the plate as a tear. Still a so so ad

"I don't live in Greece, Greece lives in me..."

H.Works's picture
Activity Score 100

School work. Sorry, this really needed some more work.

Lazarus's picture
Activity Score 1536

Ivan, how can you feel good about putting this up? Seriously?

the_lizard_king's picture
Activity Score 1257

I understood the tear drop only after reading it! Otherwise it sucks! Bad work!!!

And then GOD said...
Let there be creativity!!!

spinsarah's picture
Activity Score 110

The concept is okay (I guess), but it wasn't executed very well. I had no idea what the hell was going on until I read some of the comments...

MidasTouch's picture
Activity Score 1024

My parents told me "do not play with food", I guess it also works with advertising! x)
I mean, there would have been plenty of better ways to give this message -which is not bad, even if it's already seen.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Idea Generator's picture
Idea Generator
Activity Score 4

Bad ... really have to stretch to get the idea