Ramrod / Ultratec Gamepro Spotlights: Hyena

Ultratec Gamepro, the ultimate in night game viewing.

Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Executive Creative Director: Rob Mclennan
Creative Director: Grant Jacobson
Art Director: Errol Lepono, Ryan Dupen
Copywriter: Jason Murison

16 comments

Calibarak's picture
Calibarak
302 pencils

Lame

copywriter_n's picture
copywriter_n
52 pencils

too much

Killer Kowalski's picture
Killer Kowalski
394 pencils

so 90s

Tiarra's picture
Tiarra

looks great guys, keep it up

Tiarra's picture
Tiarra

looks great guys, keep it up

djakuza's picture
djakuza
517 pencils

and already done yyyyeeaarss before

NatalieM's picture
NatalieM
1687 pencils

It took me a second, but I get it. I wonder how obvious this would be to hunters or nighttime safari lovers. It's simple but not necessarily in a very clever way.

Guest commenter's picture
Guest commenter

Its Doneeeeeeeeeeeeeeeeeeeeeee. Ta visto.

Kateter's picture
Kateter
2029 pencils

enough for the night-time vision using daylight photos!

Lindsay's picture
Lindsay

Clever... A decade ago.

sonucoues2002's picture
sonucoues2002
804 pencils

so he can see clear in night thn anyother animal.
gud one huys

december's picture
december
93 pencils

The BMW night vision ads did the same thing, except looked nicer. Also why is it daylight?

Batman's picture
Batman
15 pencils

Are you a creative 'december'?
Doesn't sound like it!

The Spotlight is so bright it turns night to day... the only way you know its nighttime is seen in the reflectors of the animals eyes.

Now do you get it?

gmint7's picture
gmint7
2685 pencils

:::J:::

ITs brilliant!
i gave a 7.5

:::J:::

gmint7's picture
gmint7
2685 pencils

:::J:::
I wonder why they dont do it for an OWL instead.. its way faster.

:::J:::

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