Ramrod / Ultraoptec Riflescopes: Buffalo

Ultraoptec Riflescopes.

Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Executive Creative Director: Rob Mclennan
Creative Director: Grant Jacobson
Art Directors: Errol Lepono, Ryan Dupen
Copywriter: Jason Murison
Published: May 2008


sebastion's picture


skeMaMen's picture
428 pencils

It's old same idea, nothing new and they could present the point of product much much better...

>>> Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

AD1014's picture
307 pencils

very old idea. blow away animals more effectively. great.

andré ™'s picture
andré ™
144 pencils

What's with S.Africa and animals... Just kidding.

Guest commenter's picture
Guest commenter

Me parece de mal gusto promover matanzas

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

This doesn't deserve a comment...so I shall comment on the new chocolate skittles pinata man spot BRILLIANT!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

I'm just like everyone else!!!

NatalieM's picture
1687 pencils

Though I am against hunting, this ad is simple and straightforward. It gets the point across easily. No copy required.

getconnected2001's picture
987 pencils

The same team will make "Save animal" campaign to win metals.

Whitefang's picture
509 pencils

C'mon people, think harder, don't just make stuff bigger/smaller/longer/shorter etc

blueturtles's picture
239 pencils

my team mate and i actually just presented this idea for another brand the other day, hoping it might work but got totally shot down by our ECD.

Willey's picture
140 pencils

Whitefang, u dont have to swim across a river when u have the benefit of a bridge! why "harder"?

scarfinati's picture
836 pencils

Agreed Wily. Dont think harder if this solution is quick and delivers a benefit.

You want to swim across a river with a bridge just because it appears as more hard working. Its not. Its stupid.

Batman's picture
15 pencils

rifles are used to hunt game. riflescopes make it easier to hunt. they dont make a room smell better, or make your face look younger. and those who're concerned with animal hunting should talk to manufactures of these products to get banned instead of "shooting" down the ad. its a simple ad and it works. we all know simple ads always work best but people still complain when they see a simple ad. i like these ads.

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