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Ramrod: Pineapple guy
Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Director / Copywriter: Pippa Capstick
Art Director: Paul Coetzer
Executive Creative Director: Marthinus Duckitt
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Comments
Blasphemy in the first line? Good luck with the South American judges if you have entered this into Cannes!
But fear not, it's not the blatant disregard for a world religion that will mark this one down - the idea will flush it down the toilet to the place where it belongs.
As a copywriter I can appreciate good long copy. Unfortunately, this is just plain old long copy. Too long copy. Not interesting enough to keep my attention past the first 2 paragraphs.
Really well written though...
Ireland Davenport's "Puts the king in stalking" ads > this
I've got to agree, nobody is going to read this long copy.