Ramrod: Pineapple guy

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Director / Copywriter: Pippa Capstick
Art Director: Paul Coetzer
Executive Creative Director: Marthinus Duckitt

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Michael Wolmans's picture
Michael Wolmans
94 pencils

Blasphemy in the first line? Good luck with the South American judges if you have entered this into Cannes!
But fear not, it's not the blatant disregard for a world religion that will mark this one down - the idea will flush it down the toilet to the place where it belongs.

XL's picture
214 pencils

As a copywriter I can appreciate good long copy. Unfortunately, this is just plain old long copy. Too long copy. Not interesting enough to keep my attention past the first 2 paragraphs.

Prof's picture
1453 pencils

Really well written though...

Quite really.

CreepingFeature's picture
244 pencils

Ireland Davenport's "Puts the king in stalking" ads > this

teenquey's picture
290 pencils

I've got to agree, nobody is going to read this long copy.

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