Agency Network: 
May 2008

Print advertisment created by FCB, South Africa for Ramrod, within the category: Electronics, Technology.

Ultraoptec Riflescopes.

Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Executive Creative Director: Rob Mclennan
Creative Director: Grant Jacobson
Art Directors: Errol Lepono, Ryan Dupen
Copywriter: Jason Murison

Comments (14)

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Highest Rated

Guest commenter's picture
Guest commenter

Me parece de mal gusto promover matanzas

sebastion's picture


skeMaMen's picture
Activity Score 428

It's old same idea, nothing new and they could present the point of product much much better...

>>> Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

AD1014's picture
Activity Score 307

very old idea. blow away animals more effectively. great.

andré ™'s picture
andré ™
Activity Score 144

What's with S.Africa and animals... Just kidding.

Guest commenter's picture
Guest commenter

Me parece de mal gusto promover matanzas

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

This doesn't deserve a I shall comment on the new chocolate skittles pinata man spot BRILLIANT!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I'm just like everyone else!!!

NatalieM's picture
Activity Score 1685

Though I am against hunting, this ad is simple and straightforward. It gets the point across easily. No copy required.

getconnected2001's picture
Activity Score 987

The same team will make "Save animal" campaign to win metals.

Whitefang's picture
Activity Score 509

C'mon people, think harder, don't just make stuff bigger/smaller/longer/shorter etc

blueturtles's picture
Activity Score 239

my team mate and i actually just presented this idea for another brand the other day, hoping it might work but got totally shot down by our ECD.

Willey's picture
Activity Score 140

Whitefang, u dont have to swim across a river when u have the benefit of a bridge! why "harder"?

scarfinati's picture
Activity Score 843

Agreed Wily. Dont think harder if this solution is quick and delivers a benefit.

You want to swim across a river with a bridge just because it appears as more hard working. Its not. Its stupid.

Batman's picture
Activity Score 15

rifles are used to hunt game. riflescopes make it easier to hunt. they dont make a room smell better, or make your face look younger. and those who're concerned with animal hunting should talk to manufactures of these products to get banned instead of "shooting" down the ad. its a simple ad and it works. we all know simple ads always work best but people still complain when they see a simple ad. i like these ads.