Ramon Rubial: Smile, 2

Do you honestly think getting drugs abroad could be a laugh?
2000 Spanish citizens are no longer laughing. When you travel, keep away from drugs.

Advertising Agency: JWT DELVICO Barcelona, Spain
Executive Creative Director: álex Martínez
Creative Director: Oscar Alcaráz, Napi Rivera
Art Director: Javier Lorés
Photographer: Pastor Heredia Studio

Published: 
May 2009

23 comments

mitchelle2child's picture
mitchelle2child
87 pencils

Hilariously Outstanding.... Great Copy...

Guest's picture
Guest

Perfect timing also as a brit girls case abroad has just been brought to light.....also great Ad :)

everartz's picture
everartz
7609 pencils

this is a nice gesture... i like the copy here.. good work boys
--
Everartz

| Everartz |

Guest's picture
Guest

Great photo & casting. Very good work.

Whatsamatta U's picture
Whatsamatta U
34 pencils

oh the expressions are priceless!!

Guest's picture
Guest

totally ! nice expression on their faces!

kergu's picture
kergu
6795 pencils

lil funny

Bianconiglio's picture
Bianconiglio
406 pencils

Where is the idea?

Guest's picture
Guest

Yeah, I don't get it either. Not to mention there's NOTHING funny about this type of situation.

corndogfuneral's picture
corndogfuneral
1053 pencils

Definitely Not a laugh.

Guest's picture
Guest

stop posting comments of your on work

Ad_Man's picture
Ad_Man
826 pencils

nice one. the casting and the expressions are great.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Emran Hayat's picture
Emran Hayat
832 pencils

nice & funny.. good idea.. nice shoot

Creativity is a natural extension of our enthusiasm

maashookshee's picture
maashookshee
414 pencils

nice idea it does has story behind it and the best part it can be told from the first look.. great respect .. well done

Guest's picture
Guest

that dark dude on the left doesn't know which way to look. Super chronic.

Guest's picture
Guest

that dark dude on the left doesn't know which way to look. Super chronic.

Guest's picture
Guest

that dark dude on the left doesn't know which way to look. Super chronic.

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

brilliant execution!

dclxvi

Guest's picture
Guest

funny but serious

Hussein Koubaissy's picture
Hussein Koubaissy
4 pencils

it's really good

Hussein Koubaissy's picture
Hussein Koubaissy
4 pencils

it's really good, nice job

zokio's picture
zokio
3 pencils

vale negggg!!!!

Spider's picture
Spider
301 pencils

The idea is quite good but sorry guys, the photo is not good at all. They put the durty things on photoshop and looks bad, some shadows are making some guys flooting, like the chinese at the right. they are talking about showers at the prison and use a place that is not a shower place. Come on guys... dont say great things about one image when the image is not great at all.

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