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Plane

Agency: 
Published/Aired: 
July 2011
Description: 

If you’re carrying drugs, the stewardess cooks you lobster and the pilot lets you fly the plane.
If you really believe that smuggling drugs is the answer to your problems, you’ll believe anything

Advertising Agency: JWT, Barcelona, Spain
Creative Director: Helena Marzo
Art Directors: Pol Ubeda, Javier Lores
Copywriter: Miriam Gutierrez
Illustrator: Daniel Gonzalez
Managing Creative Director: Alex Martinez

Comments (17)

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Highest Rated

miko1aj's picture
miko1aj
Activity Score 3086

hmm, good point, though who's naive here? :) but, ok – i can see it may explain something.

kleenex's picture
kleenex
Activity Score 43397

nice retro style.

Shawali's picture
Shawali
Activity Score 8442

Nice art, bad translation.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

mamn's picture
mamn
Activity Score 100

Like the retro style too, not so sure about the idea though... But overall is good.

Mamn

dsklan's picture
dsklan
Activity Score 1926

ads for drug smugglers? what comes next?

bate_palmas's picture
bate_palmas
Activity Score 1479

I kinda like it. Different approach.

Not too sure how the retro art style ties into the concept though.

bobby666's picture
bobby666
Activity Score 1460

cool... nice campaign...

miko1aj's picture
miko1aj
Activity Score 3086

great insight. Very good execution though unexplainable choice of retro. Solid campaign.

Hadrons's picture
Hadrons
Activity Score 6017

retro implements naiveté .

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

miko1aj's picture
miko1aj
Activity Score 3086

hmm, good point, though who's naive here? :) but, ok – i can see it may explain something.

saherwafai's picture
saherwafai
Activity Score 114

love the art

chuckieT's picture
chuckieT
Activity Score 680

Another ad done in retro style for no particular reason.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Good brief.

morse's picture
morse
Activity Score 17364

Good illustrations.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

I like the idea but why in a retrò style?

ace85le's picture
ace85le
Activity Score 3939

Exactly. I feel like the clients are pretty clueless they have to accept anything at all.

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gbl's picture
gbl
Activity Score 451

very cool idea + unexplained execution = bad stuff.

Hadrons's picture
Hadrons
Activity Score 6017

I like this campaign.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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