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im not perubian but the concept lacks finesse, and whats wrong with being in Peru anyway, its a beautiful country. Im not against stereotypes but this kind just plain blows.
What do you mean? The ads just tells you to stay away from drugs on your hollyday, or you might go to jail for a very long time. It's says nothing about Peru not being a beautiful country.
Relating countries with drugs
Pondo, you need to ponder over your word for a while and then look at this campaign carefully.
I AM peruvian, and i find this ad very controversial. I do understand the point of the ad, though,
i dont see the need to directly relate Perú with drugs (nor any other country of the campaign).
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