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Ramon Rubial: Peru

Ramon Rubial: Peru
Your rating: None Average: 5.3 (3 votes)

If you go near drugs your trip could be for life

Agency: JWT, Barcelona, Spain
Creative Director: Jaime Chávarri
Art Director: Napi Rivera
Photographer: Garrigosa Studio

5 Comments

Pondo's picture 24 pencils

im not perubian but the concept lacks finesse, and whats wrong with being in Peru anyway, its a beautiful country. Im not against stereotypes but this kind just plain blows.

SirFar's picture 143 pencils

What do you mean? The ads just tells you to stay away from drugs on your hollyday, or you might go to jail for a very long time. It's says nothing about Peru not being a beautiful country.

Pondo's picture 24 pencils

Relating countries with drugs

adkutz's picture 52 pencils

Pondo, you need to ponder over your word for a while and then look at this campaign carefully.

Ranker's picture 18 pencils

I AM peruvian, and i find this ad very controversial. I do understand the point of the ad, though,
i dont see the need to directly relate Perú with drugs (nor any other country of the campaign).

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