razorsharp creative's picture
razorsharp creative
186 pencils

Very simple, and very powerful. Mixing the use of a child's type of toy (cutouts) with the color palette helps to drive home the message. It's better than showing an actual photograph because the illustration helps to recall the feeling of childhood and children, and then to juxtapose that with the subject matter is disturbing...which is what this ad is trying to communicate. Nice.

-Richard Todd Aguayo (razorsharp creative)

gilgo's picture
7 pencils


gilgo's picture
7 pencils

good idea is good idea, everywhere. it just have to be unexpected&relevant. so simple...

Phil Lestino's picture
Phil Lestino
1686 pencils

Firstly i think its great that the creative director thinks this a good idea...however I find this confusing. Am I wrong to think that rambam is a plastic surgery?
If it is then saying how difficult surgery is does not sell it very well. If it is not a plastic surgery then what is it...never heard of an aesthetics clinic or is it a healthcare campus
(whatever that is) or what.....confusing and dare I say slightly paedophillic. By the way gilco, does razorsharp work for you??

gilgo's picture
7 pencils

hi. never heard of razor till this morning. never work for me.
rambam is the best healthcare campuse in israel. and the ad is for its aesthetics clinic.
thanks any way for the comment.

Hibon's picture
3736 pencils

Nice idea.

Simple ideas are the best !

Sven Gali's picture
Sven Gali
845 pencils

Nice ad, but who out there ever thought that plastic surgery was child's play?

J Designer's picture
J Designer
2420 pencils

I love the artwork, colours, layout and idea. There is just one thing that bothers me. Should the line be "It's no child's play" or "It's not child's play" ?

Muhammad Imran's picture
Muhammad Imran
614 pencils

There is some kinda twist between (no and not) I'm sure. Great art indeed!

dsklan's picture
1930 pencils

bigger tits is ok, but who wants a bigger butt?!

mayankbarolia's picture
144 pencils

simple and effective..

Gearbox's picture
120 pencils

I would think it's great if it were for a body image campaign, to try and combat the cultural shift towards an unrealistic standard of beauty. The message I'm getting from the execution is "plastic surgery is not for kids." I mean, what parent would give a child a plastic surgery-themed toy? But the ad is actually for a clinic, so I've gotta say, great idea but it seems like it should be for something else.

silvi's picture
4172 pencils

You can use a impact image for this campaign. This is very naif.

ek kanya's picture
ek kanya
814 pencils

its nice. like it.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

jsjv's picture
41 pencils

The art is really good. The point being that plastic surgery shouldn't be treated as a sport/game, you have better option: Rambam, right?

michelangelo's picture
660 pencils

this is simply good and to the point

bi_sign's picture
262 pencils

ohhh very cute i like it

tchifi's picture
164 pencils


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