Ram Trucks: Craftsmanship

Advertising Agency: The Richards Group, Dallas, TX, USA
Creative Directors: Rob Baker, Jimmy Bonner
Art Director: Mike Latour
Copywriter: Chad Berry
Illustrators: Andy Gregg, Joel Anderson
Published: July 2012

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7 comments

kleenex's picture
kleenex
25686 pencils

LOVE THE Vintage look.

ace85le's picture
ace85le
3939 pencils

Defenitely eye-catching.

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the_lizard_king's picture
the_lizard_king
1259 pencils

nice look... copy is okay.

And then GOD said...
Let there be creativity!!!

shahidali's picture
shahidali
4063 pencils

Love the treatment. Not all of it could be understood by me. Seems a bit too verbose. But, the different treatment caught my eyes.

shahid

feysal's picture
feysal
2170 pencils

nice typography and layout

groovy baby!

dean viii's picture
dean viii
1676 pencils

so what's the concept?

CommandZ's picture
CommandZ
2472 pencils

I've said it before and I'll say it again. I like the art direction. I just "like" the headlines, but, these suffer from the usual Richard's Group hallmark, great on style, zero on substance, i.e. an IDEA. OK, nice retro treatment ala Michael Schwab, how is it relevant to the product or brand? Sure looks cool. OK so we get some bullet points that obtusely speak to "craftsmanship", a little too loosely IMO. And no URL to drive the audience to a site to get more details. Typical general agency shotgun blast. Designed to win AD awards, not to move the needle on sales.

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