7 comments

kleenex's picture
15760 pencils
kleenexSunday, August 5, 2012 - 12:22

LOVE THE Vintage look.

ace85le's picture
3941 pencils
ace85leMonday, August 6, 2012 - 01:12

Defenitely eye-catching.

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

the_lizard_king's picture
1228 pencils
the_lizard_kingMonday, August 6, 2012 - 01:30

nice look... copy is okay.

And then GOD said...
Let there be creativity!!!

shahidali's picture
4056 pencils
shahidaliMonday, August 6, 2012 - 04:16

Love the treatment. Not all of it could be understood by me. Seems a bit too verbose. But, the different treatment caught my eyes.

shahid

feysal's picture
1542 pencils
feysalMonday, August 6, 2012 - 08:34

nice typography and layout

dean viii's picture
1596 pencils
dean viiiMonday, August 6, 2012 - 10:10

so what's the concept?

CommandZ's picture
2357 pencils
CommandZTuesday, August 7, 2012 - 12:02

I've said it before and I'll say it again. I like the art direction. I just "like" the headlines, but, these suffer from the usual Richard's Group hallmark, great on style, zero on substance, i.e. an IDEA. OK, nice retro treatment ala Michael Schwab, how is it relevant to the product or brand? Sure looks cool. OK so we get some bullet points that obtusely speak to "craftsmanship", a little too loosely IMO. And no URL to drive the audience to a site to get more details. Typical general agency shotgun blast. Designed to win AD awards, not to move the needle on sales.