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RAM FM 93.6: Kylie Minogue
Even though they have not visited every country, their music has.
Advertising Agency: Gitam BBDO, Tel-Aviv, Israel
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Noam Laist
Copywriter: Orel Bitan
Studio: Ariel Vitkon, Elina Uretsky
Via: shedwa
Comments
It might work with the Bob Marly one but Kylie HAS been to every country. Pretty much. So it's a redundant thought. sorry.
like the visuals though.
There is a different copy for each ad:
kylie - "While you may need a plane to travel the world, she only needs her songs."
Would have been great if they had stuck with dead legends...
Add insult to injury then burn the candle at both ends.
Would have been better for an online or podcasting radio.
---
Some of my best friends are softwares
yeah, would've been even better if they had used an original execution.
• http://mikelightman.com/blog •
Surely the point is not whether the "star" in question has been to every country.
It's more the fact that Kylie is shit.
It sucks... Only hair is in stamps... Why not eyes? Because, then we'll never recognize who's on this AD. Because that, it sucks! That's not art, that's only ad...
Design with no knowledge about printing, it's not design!
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