Advertisement

Craftsmanship

Published/Aired: 
July 2012
Description: 
Advertising Agency: The Richards Group, Dallas, TX, USA
Creative Directors: Rob Baker, Jimmy Bonner
Art Director: Mike Latour
Copywriter: Chad Berry
Illustrators: Andy Gregg, Joel Anderson

Comments (7)

Log in or register to post comments

Highest Rated

CommandZ's picture
CommandZ
Activity Score 2498

I've said it before and I'll say it again. I like the art direction. I just "like" the headlines, but, these suffer from the usual Richard's Group hallmark, great on style, zero on substance, i.e. an IDEA. OK, nice retro treatment ala Michael Schwab, how is it relevant to the product or brand? Sure looks cool. OK so we get some bullet points that obtusely speak to "craftsmanship", a little too loosely IMO. And no URL to drive the audience to a site to get more details. Typical general agency shotgun blast. Designed to win AD awards, not to move the needle on sales.

kleenex's picture
kleenex
Activity Score 43452

LOVE THE Vintage look.

ace85le's picture
ace85le
Activity Score 3939

Defenitely eye-catching.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

the_lizard_king's picture
the_lizard_king
Activity Score 1257

nice look... copy is okay.

And then GOD said...
Let there be creativity!!!

shahidali's picture
shahidali
Activity Score 4069

Love the treatment. Not all of it could be understood by me. Seems a bit too verbose. But, the different treatment caught my eyes.

shahid

feysal's picture
feysal
Activity Score 2561

nice typography and layout

groovy baby!

dean viii's picture
dean viii
Activity Score 1686

so what's the concept?

CommandZ's picture
CommandZ
Activity Score 2498

I've said it before and I'll say it again. I like the art direction. I just "like" the headlines, but, these suffer from the usual Richard's Group hallmark, great on style, zero on substance, i.e. an IDEA. OK, nice retro treatment ala Michael Schwab, how is it relevant to the product or brand? Sure looks cool. OK so we get some bullet points that obtusely speak to "craftsmanship", a little too loosely IMO. And no URL to drive the audience to a site to get more details. Typical general agency shotgun blast. Designed to win AD awards, not to move the needle on sales.

Advertisement