RAM: Chambers

Advertising Agency: The Richards Group, Dallas, TX USA
Creative Directors: Rob Baker, Jimmy Bonner
Art Director: Mike LaTour
Copywriter: Sue Batterton
Photographer: Andy Anderson

October 2011


coolville's picture
22 pencils

beautiful work, mike.

Nuntype's picture
71 pencils

Stunning art direction, the car comes across as an absolute badass. Initially I was turned off though because I didn't realise it was a double page spread.

krautland's picture
3216 pencils

it is well art directed but without any idea at all it's totally forgettable all the same.

DeaconDeath's picture
25 pencils

Let's party like it's 1995.

jeph's picture
156 pencils

Clever copy, and good sentiment for the target audience.

bate_palmas's picture
1479 pencils

Nice aggressive art direction and copy in this campaign.

But I can't help but feel that it's lacking an idea.

That said, I think it will resonate with the audience.

adadict's picture
49 pencils

Beautifully art directed. If at some point in my career I get to have some ads as well crafted as these, I would be satisfied with the work I've done.

kleenex's picture
40654 pencils

I like the copy for the ads.

Billoughsby's picture
5144 pencils

Like all good AD, the left side solution seems inevitable and obvious. BUT... it's these guys who did it. Kudos

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Taylormade's picture
408 pencils

Looks exactly like I imagine a truck ad looking like.

Glut's picture
3937 pencils

@deacondeath, totally agree

Nike Diesel's picture
Nike Diesel
13431 pencils

Nothing special but the visual.

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