Rajasthan Patrika Newspaper AIDS awareness: Beds

Wake up to the threat of AIDS. Stick to one partner.

According to Hindu rituals, a bed made out of six bamboos is used to carry a dead body to the graveyard.

Advertising Agency: Vyas Giannetti Creative, Mumbai, India
Creative Director: Sanjay Sipahimalani
Art Director / Illustrator: Kiran Parihar
Copywriter: Patanjali Patnaik
Photographer: Ashutosh Nandedkar
Published: April 2007

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19 comments

postman's picture
postman
951 pencils

Well executed idea. I like it. "Stick to one partner" seems strange to me, though. I'm used to read a "condom" line there.

Barkach's picture
Barkach
199 pencils

I love all but the copy, it should have something like this

If you keep on jumping from bed to bed you won't end up fine
brojmson's picture
brojmson

stop doing this "trick". it's starting to piss me off.

Guest's picture
Guest

well, at least he sticks to a single bed in the end!

panasit's picture
panasit
687 pencils

I don't think the ad is attention grabbing enough for a message this vague.

-Tung
--good idea is enemy of great idea

Guest's picture
Guest

Scame cho?

Guest's picture
Guest

If i am not wrong the Rajasthan Patrika award winners are not declared yet. the last date of CCA award was 31st august. i am wondering how come this ad has got published in april, 2007. and as far my knowledge is concerned they don't accept already published ad. though, idea is okay.

dododen's picture
dododen
302 pencils

this is the winning entry of CCA in 2005. i think they posted here now.

second_creator's picture
second_creator
754 pencils

atlast Vyas Giannetti Creative, Mumbai has come wid sumthing sensible...knock knock ...good news :)

Early to bed, early to rise, work like hell and advertise

copywriter

kalpesh78's picture
kalpesh78
2580 pencils

good but not great.. or award winner..

ideas....30 minutes nahi toh free.

juliangray's picture
juliangray
987 pencils

dont like the message at all. stick to one partner? trying to get US funds are we?

Guest's picture
Guest

don't mind sticking to one partner if i get US funds. paise ka problem hai.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Mixed message.

What if that one partner has AIDS?

Surely protection should be promoted too?

By sticking to one partner, I suppose its just who who'll potentially catch it then, not spread it around.

Still it seems to say that it is shagging around, not having unprotected sex that spreads the 'AIDS' - de de de deeeeeeeeeeeeeeerrrrrrrrrrrrrnnnnnn!

We're going to need more lube.

pneuburg's picture
pneuburg
251 pencils

Barkach, why would you want the headline to say what the visual already says.

pjn

Kateter's picture
Kateter
2020 pencils

cause it's a festival ad. pic and (usually useless) line, remember? ;-)

puppiepoppy's picture
puppiepoppy
1636 pencils

Can't multi partners use a same bed?

kunjal's picture
kunjal

gr8 concept.......
very well executed..
derz jus one confusion.....
is der any logic behind showing different kinds of bed...

pranavhariharsharma's picture
pranavhariharsharma
44 pencils

Do not agree with the concept.

amits's picture
amits
79 pencils

good work

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