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Potato

Agency: 
Published/Aired: 
April 2012
Description: 
Advertising Agency: Leo Burnett, Toronto, Canada
Chief Creative Officer: Judy John
Creative Directors: Judy John, Lisa Greenberg
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Planners: Brent Nelsen, Ian Westworth
Art Buyer: Leila Courey
Photographer: Frank Hodel
Print Producers: Gladys Bachand, Kim Burchiel
Account Director: Natasha Dagenais

Comments (19)

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Highest Rated

mertos's picture
mertos
Activity Score 904

great.

Hadrons's picture
Hadrons
Activity Score 6017

Great copy.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

advocate's picture
advocate
Activity Score 268

old school

Reality Check's picture
Reality Check
Activity Score 2537

Anyone who has already decided that old-school advertising is dead, that the distinctive copy-driven style has come and gone, needs to look at Raising The Roof to be proven dead wrong.

everartz's picture
everartz
Activity Score 7609

solid

| Everartz |

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Very good. Well crafted.

chuckieT's picture
chuckieT
Activity Score 680

The body copy contradicts the headline. In the headline, it says you see lots of things in the potato, but only one thing in the homeless youth: a homeless youth. Then in the body copy it says you look at the homeless youth and see an addict, troublemaker or panhandler. Which is it?

Wordfruit's picture
Wordfruit
Activity Score 1023

If this is for a food magazine or for chefs, then I think it might work.

Even for people who tend to cook quite a bit, maybe.

It does get the idea across.

But I don't think it would really ring true broadly enough. Even if it's for an audience of people you believe are creative (but not chefs).

kleenex's picture
kleenex
Activity Score 43493

The copy is great.

Isbaish's picture
Isbaish
Activity Score 22

I love this approach.

NicoCiego's picture
NicoCiego
Activity Score 1033

Great work! Splendid copy!

butoke's picture
butoke
Activity Score 99

Great!
@ Wordfruit
I'm not a chef, and despite seeing just a potato, i get it. The line says it all.

10pencils's picture
10pencils
Activity Score 148

Copy gave me goose bumps. That tells me the copy's hit the target.

Me.

And I'm not a chef.

#OverRationalizingKillsConcept.

vote4pedro's picture
vote4pedro
Activity Score 4601

When it comes to homeless youth, you can barbecue it, boil it, broil it, bake it, saute it. There's, homeless youth kabobs, homeless youth creole, homeless youth gumbo. Pan fried, deep fried, stir-fried. There's pineapple homeless youth, lemon homeless youth, coconut homeless youth, pepper homeless youth, homeless youth soup, homeless youth stew, homeless youth salad, homeless youth and potatoes, homeless youth burger, homeless youth sandwich. That's about it.

ScratchdCanvas's picture
ScratchdCanvas
Activity Score 30

great approach, great copy, but I like the one with the chair the most and I would like to see if the whole campaign played on word "POTENTIAL" like in the chair ad

10pencils's picture
10pencils
Activity Score 148

I'm so not voting for you, Pedro. lol

Edgar_Allan_Bro's picture
Edgar_Allan_Bro
Activity Score 20

Great copy. I don't even think you need all the body copy. Just the headline and the tag still convey the strong message and the CTA.

chuckieT's picture
chuckieT
Activity Score 680

How can you think the copy is great if you think 80% of it is unnecessary?

Manoma's picture
Manoma
Activity Score 1108

GREAT. THANKS.

mertos's picture
mertos
Activity Score 904

great.

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