Raising The Roof: Potato

Advertising Agency: Leo Burnett, Toronto, Canada
Chief Creative Officer: Judy John
Creative Directors: Judy John, Lisa Greenberg
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Planners: Brent Nelsen, Ian Westworth
Art Buyer: Leila Courey
Photographer: Frank Hodel
Print Producers: Gladys Bachand, Kim Burchiel
Account Director: Natasha Dagenais

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19 comments

Hadrons's picture
Hadrons
5743 pencils

Great copy.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

advocate's picture
advocate
268 pencils

old school

Reality Check's picture
Reality Check
1793 pencils

Anyone who has already decided that old-school advertising is dead, that the distinctive copy-driven style has come and gone, needs to look at Raising The Roof to be proven dead wrong.

everartz's picture
everartz
7611 pencils

solid

| Everartz |

thedesignaddict's picture
thedesignaddict
5337 pencils

Very good. Well crafted.

chuckieT's picture
chuckieT
680 pencils

The body copy contradicts the headline. In the headline, it says you see lots of things in the potato, but only one thing in the homeless youth: a homeless youth. Then in the body copy it says you look at the homeless youth and see an addict, troublemaker or panhandler. Which is it?

Wordfruit's picture
Wordfruit
1023 pencils

If this is for a food magazine or for chefs, then I think it might work.

Even for people who tend to cook quite a bit, maybe.

It does get the idea across.

But I don't think it would really ring true broadly enough. Even if it's for an audience of people you believe are creative (but not chefs).

kleenex's picture
kleenex
26231 pencils

The copy is great.

Isbaish's picture
Isbaish
22 pencils

I love this approach.

NicoCiego's picture
NicoCiego
1035 pencils

Great work! Splendid copy!

butoke's picture
butoke
99 pencils

Great!
@ Wordfruit
I'm not a chef, and despite seeing just a potato, i get it. The line says it all.

10pencils's picture
10pencils
148 pencils

Copy gave me goose bumps. That tells me the copy's hit the target.

Me.

And I'm not a chef.

#OverRationalizingKillsConcept.

vote4pedro's picture
vote4pedro
4601 pencils

When it comes to homeless youth, you can barbecue it, boil it, broil it, bake it, saute it. There's, homeless youth kabobs, homeless youth creole, homeless youth gumbo. Pan fried, deep fried, stir-fried. There's pineapple homeless youth, lemon homeless youth, coconut homeless youth, pepper homeless youth, homeless youth soup, homeless youth stew, homeless youth salad, homeless youth and potatoes, homeless youth burger, homeless youth sandwich. That's about it.

ScratchdCanvas's picture
ScratchdCanvas
30 pencils

great approach, great copy, but I like the one with the chair the most and I would like to see if the whole campaign played on word "POTENTIAL" like in the chair ad

10pencils's picture
10pencils
148 pencils

I'm so not voting for you, Pedro. lol

Edgar_Allan_Bro's picture
Edgar_Allan_Bro
20 pencils

Great copy. I don't even think you need all the body copy. Just the headline and the tag still convey the strong message and the CTA.

chuckieT's picture
chuckieT
680 pencils

How can you think the copy is great if you think 80% of it is unnecessary?

Manoma's picture
Manoma
1093 pencils

GREAT. THANKS.

mertos's picture
mertos
899 pencils

great.

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