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Rainha Shoes: Retro
If you lived the 80's it's retro. If you were made in the 80's it's trendy.
More than Vintage, it's Cult.
Advertising Agency: Talent, Sao Paulo, Brazil
Creative Director: Jočo Livi
Art Director: Fabio Rodrigues
Copywriter: Guigo Oliva
Illustrator: Jerome Castro (hellofreaks.com)
Photographer: Edu Rodrigues
Comments
Awesome art direction.
very nice!
bad ass art direction
Execution could have been better to highlight both retro and trendy aspects as the copy speaks of...
www.wordsofbabel.blogspot.com
"It could have been better?" (I hate when people say that nonsense). That's your constructive criticism? What kind of s**t are you smoking over there in India? Why don't you show us how great it could have been by posting YOUR version? Until then, THESE ads are hot!! Especially the art direction. Brazil kicks ass!
agree pennypacker. well done.
Never mind!!
beauitiful art direction
i second your thoughts Mr. Pennypacker. these ads are beautiful
nice art.
your work is your identity.
http://harshikcreations.blogspot.com/
LOVE the art direction.. awesome headline.. lovely brazil... i love you evandro...
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Everartz
very nice art direction... good work
What can I say? Fucking great campaign!
I see a lot of talent in this series. Great Job.
Nice artwork and copy. Kudos!
really good stuff here.
congrats!!
Brazil doesn't always kicks asses! All creatives kicks asses! But hEy! Really great art direction n a bloody great job! Keep it up guys!
The art direction is not only great, they are quite original. The art direction also helps evoke the era the HL is speaking of.
What can I say other than "I wish it was my ad".
I give it a "7" cos the copy only scratches the surface and doesn't touch me deep enough... though I understand the direction it is heading. And I belong in the "retro" category.
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