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Rainha Shoes: Retro

Rainha Shoes: Retro
Your rating: None Average: 7 (27 votes)

If you lived the 80's it's retro. If you were made in the 80's it's trendy.
More than Vintage, it's Cult.

Advertising Agency: Talent, Sao Paulo, Brazil
Creative Director: Jočo Livi
Art Director: Fabio Rodrigues
Copywriter: Guigo Oliva
Illustrator: Jerome Castro (hellofreaks.com)
Photographer: Edu Rodrigues

18 Comments

muxa's picture 602 pencils

Awesome art direction.

512's picture 212 pencils

very nice!

cperry's picture 280 pencils
vidya.shankaran's picture 687 pencils

Execution could have been better to highlight both retro and trendy aspects as the copy speaks of...

A.G. Pennypacker's picture 615 pencils

"It could have been better?" (I hate when people say that nonsense). That's your constructive criticism? What kind of s**t are you smoking over there in India? Why don't you show us how great it could have been by posting YOUR version? Until then, THESE ads are hot!! Especially the art direction. Brazil kicks ass!

elnietodeNicho's picture 358 pencils

agree pennypacker. well done.

vidya.shankaran's picture 687 pencils
hoperator's picture 80 pencils

beauitiful art direction

jai hind's picture 356 pencils

i second your thoughts Mr. Pennypacker. these ads are beautiful

jai hind
art director

the killer's picture 1488 pencils

nice art.

your work is your identity.
http://harshikcreations.blogspot.com/

everartz's picture 7251 pencils

LOVE the art direction.. awesome headline.. lovely brazil... i love you evandro...
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Everartz

| Everartz |

talay's picture 266 pencils

very nice art direction... good work

Barbz's picture 93 pencils

What can I say? Fucking great campaign!

copywriter.txt's picture 832 pencils

I see a lot of talent in this series. Great Job.

teenie's picture 1906 pencils

Nice artwork and copy. Kudos!

sold's picture 2618 pencils

really good stuff here.
congrats!!

Big Friendly Monster 822's picture 159 pencils

Brazil doesn't always kicks asses! All creatives kicks asses! But hEy! Really great art direction n a bloody great job! Keep it up guys!

chino65's picture 326 pencils

The art direction is not only great, they are quite original. The art direction also helps evoke the era the HL is speaking of.

What can I say other than "I wish it was my ad".

I give it a "7" cos the copy only scratches the surface and doesn't touch me deep enough... though I understand the direction it is heading. And I belong in the "retro" category.

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