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Rainha: Rave
In a rave people will think either it's so cool or too crazy. It all depends the time you arrive.
Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima, Marcelo Nogueira
Art Director: Luciano Lincoln
Copywriter: Eduardo Lima
Illustrators: Franco D´Angelo Bergamini, José Roberto, Armando Ferreira
Via: elmaaltshift
Comments
can someone translate plz....thanks.
Great illustration and composition. No idea if this sells the message/product.
Bill Schick
http://www.billschickdesign.com
I really ike the lines… But I somehow miss a link between image and copy. It seems that the concept for the art direction isn't the same as the copy.
Those ads work for dumb brazilian teenagers, wich is their target. But some of them are extremely dirty. This one is clearly selling the idea of taking drugs in raves. They're also exploring anti-feminism (girls going mad when breaking nails) and, of course, sex.
Do you really need to be so unethical for younger targets?
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