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Comments (24)

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Highest Rated

Matt Aubie's picture
Matt Aubie
Activity Score 16

Why do the only people who give explanations for their opinions on this site have positive things to say? It is so annoying when a comment is as simple as "no good". Please explain why.
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stateoftheart's picture
stateoftheart
Activity Score 181

Looks like student work. Bad student work.

maxmagnum's picture
maxmagnum
Activity Score 2

i think it's good. not every ad needs to be visually focused. the copy works.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Can you believe the typography was NOT computer generated?
I'm sure there was some degree of manipulation and retouching involved later on, but each headline was made of large scale styrofoam models and then actually photographed...
That is true craftsmanship in advertising. A lost art. This campaign just got two enthusiastic thumbs up from me for that very reason!!

Ola Bergengren (the photographer) definitely deserves MAJOR recognition here...

Spanky's picture
Spanky
Activity Score 4899

waste of money on a bad headline

miko1aj's picture
miko1aj
Activity Score 3086

not cimputer generated you say... but ... WHY??? For what? What does it change?

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

It has been reported that Skittles is one of the best selling brands at Masterfoods, Inc.
It's arguably THE most talked about candy brand around today. Skittles' brand recognition has skyrocketed ever since the account has been at TBWA/C/D/NY. When virtually every creative work that's been done for the brand translates into ringing at the cash register and turns into a pop phenomenon, you don't go asking around "...but why?" or "for what?"

Personal tastes aside, you gotta admit this is one of the most successful campaigns in recent ad history. These "candy geniuses" seem to know exactly what they're doing over at Chiat...

miko1aj's picture
miko1aj
Activity Score 3086

I do not deny that that was succesful campaign. I do not say that this is ugly ad or something either. But you were underlining that THIS typography is not computer generated and only thing which i thought about this is that that fact is completely unnecesary because whole idea of art direction of this campaign is NOT laying and not underlining hand made work. That's all.
Cheers.

Davosk's picture
Davosk
Activity Score 4815

It would look better if it was computer generated. What a stupid waste of a photographers time and clients money, it looks very dated.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I completely disagree; I quite like the style, infact if it looked computer generated and shiny and glossy it would look exactly the same as every other ad/game/film etc etc out there and that would be dull dull dull.

Not a huge fan of the ad creatively, but I bet it was bloody effective!

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It's only an ad.

Chris's picture
Chris
Activity Score 1985

this student work was a one show finalist i think

Mo's picture
Mo
Activity Score 648

These are good. These are Skittelish.
I love their TV commercials. Weirdly wonderful. :-)

http://www.oneclub.org/co/portfolios/view/pieces/?portfolio=123

tjb1970's picture
tjb1970
Activity Score 492

i think this campaign is brilliant. it's nice to see that the art of the headline is not lost. every ad does not need to be a visual gag.

act's picture
act
Activity Score 535

good or bad, these prints won some awards.

Dick Huges's picture
Dick Huges
Activity Score 937

those headlines are crap

salamandos's picture
salamandos
Activity Score 1947

I like it a lot, both lines and the illustrative typography.

DarkSide's picture
DarkSide
Activity Score 1066

I love type ads, but this one isn't any good.
(I don't need no festival to tell me what I'm supposed to like)

Renan's picture
Renan
Activity Score 64

i agree with you darkside!

kalpesh78's picture
kalpesh78
Activity Score 2578

Great lines. good art-direction..

ideas....30 minutes nahi toh free.

itch's picture
itch
Activity Score 806

colors shud be more bright, vibrant and rich.. kinda dull here..

* it's not how good you are. it's how good you want it to be *

Laurent's picture
Laurent
Activity Score 289

compared to what Skittles is used to doing, this is soft.

yudi's picture
yudi
Activity Score 255

I like it. Not an excellent piece of work though.

basasemo's picture
basasemo
Activity Score 46

very catchy , cheerfull, and optimistic
well done

Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
Activity Score 165

Amazing art work, its refreshing

Matt Aubie's picture
Matt Aubie
Activity Score 16

Why do the only people who give explanations for their opinions on this site have positive things to say? It is so annoying when a comment is as simple as "no good". Please explain why.
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