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Bottle, 3

Agency: 
Published/Aired: 
March 2012
Description: 

Remove them from the water before they evolve. Rain Forest Recycling Program.

Advertising Agency: Father, Costa Rica
Art Director / Illustrator: Daniel Montiel
Copywriter: Huelander Escalante

Comments (11)

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Highest Rated

jackblack's picture
jackblack
Activity Score 2350

Oh no. Not again with the trash collecting into the shape of sealife!!! Young creatives, please please do your research and be hard on yourselves. Creative Directors, please kill ideas on site when it looks, behaves and smells like another campaign.

ankitadv's picture
ankitadv
Activity Score 818

nice

tirthomitro's picture
tirthomitro
Activity Score 2758

cool!

they showed me a picture & i laughed
dignity has never been photographed

MoKruisman's picture
MoKruisman
Activity Score 18

Looks intriguing. I don't get the message, though. Why would you remove them from the water? So they won't evolvel into humans and destroy the rainforest? There wouldn't be any animals, fish, amphibians either. Bit of a long shot, but nice that it makes you stop and think about it.

danielchapman's picture
danielchapman
Activity Score 292

It's a pretty weak proposition. We all know plastic can't evolve. So it dies there for me.

It's a fairly strong visual, and could have been much stronger conceptually.

Personally I would have played on the 'it doesn't have to be alive to kill the rainforest' approach. The bottles then could have been made to look like bacteria / disease / micro-organisms.

katsfreire's picture
katsfreire
Activity Score 29

La bajada le quita mucho a esta campaña

kleenex's picture
kleenex
Activity Score 43505

Visuals are solid.

VampAd's picture
VampAd
Activity Score 1151

No.

hmaffia's picture
hmaffia
Activity Score 746

The art is nice, but the argument is pretty weak.

Grrrr's picture
Grrrr
Activity Score 1961

The line kills them all.

feysal's picture
feysal
Activity Score 2561

I agree with daniel, though the art is rather cool.

groovy baby!

jackblack's picture
jackblack
Activity Score 2350

Oh no. Not again with the trash collecting into the shape of sealife!!! Young creatives, please please do your research and be hard on yourselves. Creative Directors, please kill ideas on site when it looks, behaves and smells like another campaign.

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