Comments (11)

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Wren's picture
Activity Score 66


mvellandi's picture
Activity Score 10

I see no connection to cement, nor does the house/barn have any roads to it!

SanBruno's picture
Activity Score 20

Let me try:

Think Strong Cement Reduces Noise?

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

Are you dickeheads actually serious?? The ad makes perfect sense: House couldn't be knocked over due to the ultra strong concrete so the railway had to be built around it.

madnira69's picture
Activity Score 2

very neat!

addicted2koffee's picture
Activity Score 26

Maybe it means that the cement used in the foundations of the house makes it impossible to move or destroy.

I'm sure Indian construction companies would really appreciate such esoteric advertising. It would really help them decide which cement to purchase for their next development.

black boy's picture
black boy
Activity Score 4

Wren, mvellandi & SanBruno, r u guys actually in advertising, or just like to give silly comments?
The whole campaign is about the house being strong, thats why they had to build roads around it.

bang's picture
Activity Score 14

dont agree with others' comments. they are jealous. thought is strong.

mvellandi's picture
Activity Score 10

I just try and see from the eyes of the consumer.
If it takes them more than 4 seconds to figure it out, then the time is wasted.

Guest's picture


Steevy's picture
Activity Score 2

The idea is a great one but a lil bit overthought. Most consumers wont get it but i love it.

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