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Rail

Published/Aired: 
April 2007
Description: 
Advertising Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Director: Keeratie Chaimoungkalo
Creative Director: Keeratie Chaimoungkalo
Copywriter: Noranit Yasopa
Art Directors: Pipat Uraporn
Photographers: Chup Nokkeaw
Producer: Sarawut Lertkittipaporn
Account Supervisor: Akapong Phongsphanij
Advertiser's Supervisor: Kachaporn Nathapatr
Production House: Zone Retouch
Advertising Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Director: Keeratie Chaimoungkalo
Creative Director: Keeratie Chaimoungkalo
Copywriter: Noranit Yasopa
Art Directors: Pipat Uraporn
Photographers: Chup Nokkeaw
Producer: Sarawut Lertkittipaporn
Account Supervisor: Akapong Phongsphanij
Advertiser's Supervisor: Kachaporn Nathapatr
Production House: Zone Retouch

Comments (28)

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Highest Rated

velle's picture
velle
Activity Score 1550

a/an (insert) so secure it might as well be a part of (insert noun)

Rog's picture
Rog
Activity Score 6082

Coooool with 5 o's.

>>>> That's not an ad. THIS is an ad.

bigbadfatmadafaka's picture
bigbadfatmadafaka
Activity Score 486

This is THE BigBadFatMadafaka.

There Is New Shit Under The Sun. There are still BigBadFatMadaka ideas.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

Okay.
Um. What do we do with this news?

Disco Munky's picture
Disco Munky
Activity Score 3890

He wants in on all the Hi-5 action.

Can you blame him, it's awesome.

HI-5!

Doin' it for the points

ellehcimeo's picture
ellehcimeo
Activity Score 3516

Very well then. HI FIVES!

Slashh's picture
Slashh
Activity Score 294

These are really great. What an ultimate solution to illustrate the product benefit.

buy by bye's picture
buy by bye
Activity Score 544

i like this one best out of the 3

Desi's picture
Desi
Activity Score 1052

OK.

tamer samy's picture
tamer samy
Activity Score 681

nice... very nice

TAMER SAMY
www.leapstudios.net

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Agreed. This is brilliant.

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

this is fantastic.

B128's picture
B128
Activity Score 392

Fantastic. Brilliant way of bringing out brand benefit.

Kay's picture
Kay
Activity Score 161

Best!

popdistortion's picture
popdistortion
Activity Score 1592

Would be great as an ambient as well.

Mtl Dave's picture
Mtl Dave
Activity Score 274

Excellent.

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

Very good! What a nice campaign.

http://adpawn.ovh.org

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

ellehcimeo's picture
ellehcimeo
Activity Score 3516

As a bike rider I say "hazzah" Now these locks better be that good!

Disco Munky's picture
Disco Munky
Activity Score 3890

Every bike lock that I've ever been sold (4- I lost a couple of bikes at uni...or I should say a crack head needed it more than I did) has said that this is what their product does. Why should I believe these guys?

Looks awesome tho.

7/10

;-{

Doin' it for the points

AlphaHawk's picture
AlphaHawk
Activity Score 84

This has been done by some Miami Ad School students a year ago. I think it picked up some hardware.

Jonny Lonestar's picture
Jonny Lonestar
Activity Score 282

this is cool stuff. i wish one of them was stuck in a tree of wall though, otherwise, this campaign only needed one shot.

DarkSide's picture
DarkSide
Activity Score 1066

Cannes Gold Winner 2007

ad-icto's picture
ad-icto
Activity Score 70

If very good, but it is a padlock, habia never dress advertising on a padlock for bicycles, for a contest this one very well, but these ideas do not go out of a brief, are born of an evening of grass(herb)

monchebeat's picture
monchebeat
Activity Score 114

GOOOOOOOODDDDDDDDD excelent!!!!

filirap's picture
filirap
Activity Score 41

Gold

otto54's picture
otto54
Activity Score 381

Silver for me.

mrtalented's picture
mrtalented
Activity Score 2171

the idea is flawless but the mock-up kills the idea slightly unlike the 'Barier' one. the pararel bars and the handles are forced to fit.

by the way, the shadow of the fance on the footpath on the left is missing? or it's stolen? lol

nice effort on great concept though.

jungleraven's picture
jungleraven
Activity Score 291

brilliant. awesome. rockin'

velle's picture
velle
Activity Score 1550

a/an (insert) so secure it might as well be a part of (insert noun)

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