12 comments

Zed's picture
178 pencils
ZedMonday, October 15, 2007 - 10:33

Nice idea. I like it. :-)

-- I can have will, but i don't want to --

panasit's picture
687 pencils
panasitMonday, October 15, 2007 - 13:06

Takes me a while to get. The bank represent the invisible workers (implied by the sparks).
At first it just looks like the boat is about to explode, and the ad is talking about success.

thirty6chambers's picture
1466 pencils
thirty6chambersMonday, October 15, 2007 - 15:08

I had no idea what it was saying. Maybe because the scene is so strange to me.

gmint7's picture
2699 pencils
gmint7Monday, October 15, 2007 - 19:44

sorry
the peeing boat.. lol

doesnt spell succeed to me, more like a fireworks celebration from a broken hull?? ....
-Jimin

:::J:::

RM's picture
421 pencils
RMMonday, October 15, 2007 - 22:05

Sorry but I think this series is way too forced, it's a bank for christ sakes, why complicate the communication? This is a good example of a financial institution getting too tricky - thoughts???

gmint7's picture
2699 pencils
gmint7Monday, October 15, 2007 - 23:57

:::J:::
thoughts = > may the force be with him..

:::J:::

elmikel's picture
1151 pencils
elmikelTuesday, October 16, 2007 - 03:04

The only one that works is the rowing boat. This one and the fisherman is not clear at all. It's a pitty because the idea is not that bad and there are so many other possible situations or executions out there...

vuxan's picture
131 pencils
vuxanTuesday, October 16, 2007 - 04:35

It looks even worst on big billboards. I first heard about this piece from a friend, who coulnd't remember the name of the bank, but did remember that the boat is peeing, which to him seemed like a total stupidity - "don't we have to prevent the water from entering INTO the boat?"
Anyway, not at all my favorite.

nirmalranganathan's picture
142 pencils
nirmalranganathanTuesday, October 16, 2007 - 05:08

Fantastic way of talking about a bank... Good thought...

praveen dwivedi's picture
4 pencils
praveen dwivediWednesday, October 17, 2007 - 09:15

I am a born creative but education ruined me….?
What u think ......

me myself and irene's picture
1238 pencils
me myself and ireneWednesday, October 17, 2007 - 12:24

I really really really really really really really really really really... don't get it. Sorry.

De Qasim's picture
61 pencils
De QasimFriday, October 19, 2007 - 12:57

??????????????

What is this ???? I think clients need 100 years to understand this AD