Raid Night&Day: Sleepless

The idea is based on the German saying “aus einer Mücke einen Elefanten machen” (to make an elephant out of a mosquito) which is the equivalent of “to make a mountain out of a molehill”.

Advertising Agency: DRAFTFCB, Hamburg, Germany
Creative Director: Bill Biancoli
Art Director / Illustrator: Vitali Nazarenus
Copywriter: Maike Lefeldt
Published: April 2009