Raid: Helicopter
One shadow they came to fear
Advertising Agency: DraftFCB Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director / Illustrator: George Popa
Copywriter: Adina Stanescu
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14 Comments
cockroaches(?) forming what looks like an apache helicopter is more threatening/fearsome than the product shot...
btw, art sucks...can't believe this is from DraftFCB...tsk. tsk.
commenting just to gather more pencils:-)
why cockroche fly in open sky??
Himanshu Prabhakar
I quite like the idea and art, but I'm still a bit puzzled with what they mean. The shadow of the roaches? of the spray?
http://jackmancer.com/
http://twitter.com/jackmancer/
Its obviously the shadow of the can which they fear to hide.
withalltherespects
@www.jackhammer.com: yes that's what they mean, the shadow of the spray feared by the insects. And that's by no mean any puzzling, isn't it? The idea is very good to me and the execution, well...just good with the fact that it showed me what really their ideas are.
Hello, George!
so so so so FORCED
1/10
im pretty sure they mean the shadow of the raid can, but still... the copy is unnoticeable at a glance and this ad does seem forced in its execution.
I like the idea.
Dream needs to be big!
"I love the smell of deet in the morning"
cue Ride of the Walküres
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
deeply
is this a joke? this is kinder garden advertising.
show me your middle-schooler advertising please?
message aint clear yo.