Raid: Helicopter

One shadow they came to fear

Advertising Agency: DraftFCB Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director / Illustrator: George Popa
Copywriter: Adina Stanescu

Related videos by Shutterstock

14 comments

Jupiter's picture
Jupiter
547 pencils

cockroaches(?) forming what looks like an apache helicopter is more threatening/fearsome than the product shot...

btw, art sucks...can't believe this is from DraftFCB...tsk. tsk.

commenting just to gather more pencils:-)

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

why cockroche fly in open sky??

Himanshu Prabhakar

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I quite like the idea and art, but I'm still a bit puzzled with what they mean. The shadow of the roaches? of the spray?

Adaddicted's picture
Adaddicted
3435 pencils

Its obviously the shadow of the can which they fear to hide.

withalltherespects

Guest's picture
Guest

@www.jackhammer.com: yes that's what they mean, the shadow of the spray feared by the insects. And that's by no mean any puzzling, isn't it? The idea is very good to me and the execution, well...just good with the fact that it showed me what really their ideas are.

john.lighttern's picture
john.lighttern
216 pencils

Hello, George!

Hiperion's picture
Hiperion
3138 pencils

so so so so FORCED
1/10

Danbreezy's picture
Danbreezy
57 pencils

im pretty sure they mean the shadow of the raid can, but still... the copy is unnoticeable at a glance and this ad does seem forced in its execution.

Sushi lover's picture
Sushi lover
905 pencils

I like the idea.

Dream needs to be big!

Billoughsby's picture
Billoughsby
5091 pencils

"I love the smell of deet in the morning"

cue Ride of the Walküres

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

deeply

NicholeP's picture
NicholeP
112 pencils

is this a joke? this is kinder garden advertising.

osakan's picture
osakan
42 pencils

show me your middle-schooler advertising please?

Chris's picture
Chris
1987 pencils

message aint clear yo.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments