Raid: Flashlight

One shadow they came to fear

Advertising Agency: DraftFCB Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director / Illustrator: George Popa
Copywriter: Adina Stanescu

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9 comments

Guest's picture
Guest

Better understood by them crazy Europeans

Guest's picture
Guest

Is that a bottle opener? hand me plz, let me open this pint. burp!

Francesco1n's picture
Francesco1n
73 pencils

Absolutely cryptic. Is that a torch? Is that a bottle opener? I surrender.

LeeHarvey's picture
LeeHarvey
3045 pencils

It's a flashlight, according to the title, but heck I totally don't understand this campaign.

Guest's picture
Guest

lo único que me gusta es la toma del pack

LeeHarvey's picture
LeeHarvey
3045 pencils

If I get it right, the only thing you like is the packshot? Fair enough.

Guest's picture
Guest

smart bug

Guest's picture
Guest

I think its fair... fair cause I didn't get it at first glance. but then again I say it coo, cool cos no matter how smart the bugs get, they cant pass the shadow without been wasted.

Guest's picture
Guest

It's a torch.... I saw it at first glance.

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