Raid: Flashlight
One shadow they came to fear
Advertising Agency: DraftFCB Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director / Illustrator: George Popa
Copywriter: Adina Stanescu
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9 Comments
Better understood by them crazy Europeans
Is that a bottle opener? hand me plz, let me open this pint. burp!
Absolutely cryptic. Is that a torch? Is that a bottle opener? I surrender.
It's a flashlight, according to the title, but heck I totally don't understand this campaign.
lo único que me gusta es la toma del pack
If I get it right, the only thing you like is the packshot? Fair enough.
smart bug
I think its fair... fair cause I didn't get it at first glance. but then again I say it coo, cool cos no matter how smart the bugs get, they cant pass the shadow without been wasted.
It's a torch.... I saw it at first glance.