Raid Automatic: Family

Nature gives you a smarter way to protect your family from insects.

Advertising Agency: Giovanni+Draftfcb, Brazil
Art Director: Felipe Gomes
Copywriter: Fábio Penedo
Account Director: Álvaro Figueiredo
Photographer: Artluz Studio

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19 comments

Billoughsby's picture
Billoughsby
5091 pencils

" I'm just a mean green mother from outer space, and I'm bad!"

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

luispiter's picture
luispiter
2756 pencils

mmm its bad.. very very bad, its a bad exaggeration

manumartin5's picture
manumartin5
1202 pencils

yes too much exaggeration.. not meaningful.

Sdb's picture
Sdb
1364 pencils

Soothing execution..

Cutarica's picture
Cutarica
3451 pencils

concept could be better, but execution is bleah.

suresh90's picture
suresh90
620 pencils

Art is ok:) but concept is poor :(

Rt's picture
Rt
54 pencils

BAD. brazilians have some of the best works in the world, unfortunately, this is not an example for it.

everartz's picture
everartz
7613 pencils

i like everything about it, but i see the claim shows what is meant to be the opposite!
still brazil rules \m/

| Everartz |

shahidali's picture
shahidali
4069 pencils

I like it. Like the idea and the route. Natural remedies to insecticide well depicted. Small observation: The product photo-shoot is not good and did not get the space it required.

Another route could be showing the hazards of chemicals in regular insecticides and say the product is free from all these.

shahid

CuriousPencil's picture
CuriousPencil
4227 pencils

I'm a copywriter and even *I* can see that the shadows on all the frogs, and the reflections on the table(especially the kid's foot&hand) belong on photoshopdisasters.

And it should be '...smarter ways' if you're showing multiple natural solutions.

Badly executed as well as misleading - I'd say that these active ingredients didn't come from nature:

4.4 g/kg ALLETHRIN 20:80,
3.5 g/kg TETRAMETHRIN,
1.1 g/kg PYRETHRINS,
45 g/kg PIPERONYL BUTOXIDE.

Tripioso's picture
Tripioso
470 pencils

They're not from ourter space. They're carnivore plants. and frogs. I do lke the concept. And those plants make me laugh.

Life's a Trip. Enjoy the Ride!

fotdot's picture
fotdot
673 pencils

This is good concept. The execution not best.

Geimima's picture
Geimima
815 pencils

may the (too) force be with this ad..

life is a playground

Lazarus's picture
Lazarus
1502 pencils

Let down on the execution.

bitebrands's picture
bitebrands
36 pencils

the plants and the frogs are of the ingredients of the product?
so confusing..

Sephi's picture
Sephi
139 pencils

is that the "plants vs zombiese"?

GustavoN.Dias's picture
GustavoN.Dias
52 pencils

I don't get it ! So it's better for me to plant a bunch of carnivore plants and let a bunch of toads roam my living room than use the bug spray ? The family seems happy with this option !

Glut's picture
Glut
3947 pencils

big fantasy! Nothing of what they are saying of showing is new...

leathijs's picture
leathijs
10 pencils

I like it but there a lit bit to much happening !

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