RadioShack: Pepper Spray

Buy one keep your virginity

Advertising Agency: AW, Cario, Egypt
Creative Director / Art Director: Ahmed Wahid
Copywriter: Wael Khairy

October 2012


CrackerJackWorks's picture
18149 pencils

whoa! really?

venom_elite's picture
772 pencils


Roger Keynes's picture
Roger Keynes
5498 pencils

Ooooh... here we go.

The Jobless Writer
Will Think for Salary

somecopywriter's picture
1113 pencils

Shocked. This is terrible. Why?

Shawali's picture
8440 pencils

Wow... The other one was funny, this one is so wrong on so many level. Shame on you, guys.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Jimmypapas's picture
8 pencils

what's the relationship b/w price promotion and virginity?

jt83's picture
19 pencils

Easy there guys. The ad took place in Egypt (I'm assuming) if you look at the tags. This ad would probably be tasteless here in the US, but let's keep in mind the world is a big place with varying cultural sensitivities. I don't claim to be an expert in Egypt, but I'm guessing the agency did their market research and found this to be ok.

I know in South America they have a lot of sexy ads that would come across as pornography in the US. Actually, even Europeans think the US is prude.

So let's keep things in perspective. :)

Marlus Lau's picture
Marlus Lau
1808 pencils

Good point. By the way, I think this ad is quite interesting. I mean the idea. The illustration is quite awful.

Nike Diesel's picture
Nike Diesel
13600 pencils

I disagree. This is tasteless no matter where you come from.

lodb's picture
4 pencils

Doesn't matter, this isn't a "sexy" ad, this is really distasteful and not something to joke about. It doesn't matter what culture you come from; this sort of thing isn't a matter of being a prude, this is just plain decency.

DaAvitar's picture
198 pencils

Lmaoo......This is funny

shadesofgrey's picture
10 pencils

if this is lost in's pretty bad
If it's not, it's vile and offensive on every level....REMOVE IT!

befriendly's picture
10 pencils

There is no way that was lost in translation. Totally offensive.

lodb's picture
4 pencils

It doesn't matter where you're from, this "joke" is tasteless no matter what.

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