Radio-Canada.ca: Cereal
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News Section.
Advertising Agency: Radio-Canada, Montreal, Canada
Advertising and Brand Image Director: Andrée Ouellette
Senior Advertising Manager: Diane Lafontaine
Creative Advertising Manager: Stéphane Desranleau
Copywriter: Thierry Holdrinet
Design: Daniel Plaisance
Design web: Marc-Antoine Daudelin
Coordinator, Print and Web Production: Nathalie Bachand
Published: November 2008
19 Comments
OMFG
what?
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http://comunique9.blogspot.com
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Comunique9
I don't think it's too bad... To the audience, CBC seems like an old, boring TV station with little interesting content. This is trying to push the website and tell people that CBC has something new to offer. Not bad at all once you consider who the message is targeted to.
no
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\\Graphic in every where.... look around you!\\
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\\Graphic in every where.... look around you!\\
Pretty damn good! Ties in the morning news and breakfast
http://www.truactionflix.com
north america's advertising sucks!
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Everartz
| Everartz |
Wow! That is an outlandish claim.
-Natalie
http://www.nataliemarion.com
i think they deserve it... it really sucks in 75% of their given "ideas"
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Everartz
| Everartz |
Please explain the stats you're referencing. I don't see how this one ad reflects so much about the entire North American advertising industry.
-Natalie
http://www.nataliemarion.com
Are you really going to categorize North America in your unsubstantiated comment? Really? Why don't you go thumb through some award annuals from the last five years and come back with some stats to back up your claim. That's like saying we are all fat.
NOOOOOOO!!!!!
Boring cereal crunch equals boring radio station. If the cereal was out of this world, and I mean mad nuts crazy cereal combo (pancake/bacon/porcupine), then maybe, and only then... maybe.
Worst (best) bastardization of a logo so far in 2009.
www.storytellerscreative.com
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Take a look at the advertiser--they did it internally. So...
Worst ad of 2009: this is already a winner!
bad bad bad.
It works!
Very good and brillant!
VEry good ad to. Wise guy!
Good. Good. Good... miam!