Rádio Solar: Toad
Advertising Agency: Trópico Propaganda, Juiz de Fora, Brazil
Creative Director: Vinicius Zaghetto
Copywriter: Luiz Bianco
Art Director: Mauro Mendes
Additional credits: Pablo Peixoto, Adriano Souza, Diego Souza, Isabela Rezende
Published: September 2010



9 Comments
It's good - but couldn't this raise the doubt, why should I trust this radio show then? ;-)
http://jackmancer.com/
http://twitter.com/jackmancer/
Makes sense in portuguese
Nice illustration.
That's me!
http://blog.tapuz.co.il/wranger
Nice one.
Seriously? This is first level thinking. There's no twist here; neither in headline nor visual.
I understand it might have been written in Brazilian, but if you're translating it to english, get a damn good english translator/copywriter.
Probably more interesting to have illustrated an ear to look like a mouth or throat, or the ear canal leading to the stomach.
done for robinsons fruit juices years ago
http://www.yowazzup.com/tag/print-ads
(you need to scroll down a little)
Cool illustrations :)
The whole point is the illustration, which Brazilians have cornered a market in. This has charm. But they have to watch it, though. There's no irony here, no third flip. An illustration without a real reason for being, no matter how cool, is almost as bad as a goofy Photoshop exercise.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Nice illustrations, but I am not loving the idea.