Radio For Heads, Girl

Agency Network: 
September 2010

Print advertisment created by Preuss und Preuss, Germany for Radio Mephisto, within the category: Media.

Advertising Agency: Preuss Und Preuss, Berlin, Germany
Creative Directors: Michael Preuss, Timm Holm
Art Directors: Zuzana Havelcova, Björn Von Buchholtz
Designer: Barbora Panikova
Illustrations: Andrey Gordeev, Zuzana Havelcova
Copywriters: Michael Preuss, Till Grabsch
Consultant: Nina Preuss

Comments (12)

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Highest Rated

salamandos's picture
Activity Score 1947

seriously lame

Colish's picture
Activity Score 146

Me like the illustration. Idea not.

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

Totally agree, what's the real benefit of this radio station..

atb2005's picture
Activity Score 13557

I think I know what the benefit is. Still, I don't like the campaign. I also don't like that line "radio for heads". It's clunky. Maybe it reads better in German. In English, it's almost like Radiohead, the band! 3 stars for me.

Billoughsby's picture
Activity Score 5144

Radio for heads > gears started turning with the proper lubricant > thoughtful choice in radio.

I dunno, but it seems obvious to me. And the illustration is wacky fun.

By the way, it's for Leipzig University Radio.

That's it.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

This doesn't look obvious at all to me. Ever seen a similar radio ad? I haven't (taking a risk here, people might link something similar hehe).

I like the idea and the illustration even more. And I think it's very effective, you'll remind the name pretty well I think. I only hope the radio is in this sort of style as well, or else it'll lose effect.

Billoughsby's picture
Activity Score 5144

Yeah, Jack, I meant "obvious" not in the negative sense we hear it so often here, but as a counter to the first posters on this pair of ads, who seemed to be scratching their head like it was a big mystery. I think it's good stuff too.

That's it.

tirthomitro's picture
Activity Score 2758

great idea. even better execution.
love it!

they showed me a picture & i laughed
dignity has never been photographed

HappyHour's picture
Activity Score 2381

Love it. It's smart without being complex... this is the perfect "simple idea" that is so often referred to on here.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

The artwork saves it; the concept needs more lubrication.

Write a wise saying and your name will live forever – Anonymous.

Amish's picture
Activity Score 61


salamandos's picture
Activity Score 1947

seriously lame