Radio Mephisto 97.6: Radio For Heads, Girl

Advertising Agency: Preuss Und Preuss, Berlin, Germany
Creative Directors: Michael Preuss, Timm Holm
Art Directors: Zuzana Havelcova, Björn Von Buchholtz
Designer: Barbora Panikova
Illustrations: Andrey Gordeev, Zuzana Havelcova
Copywriters: Michael Preuss, Till Grabsch
Consultant: Nina Preuss
Published: September 2010

12 comments

Colish's picture
Colish
146 pencils

Me like the illustration. Idea not.

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

Totally agree, what's the real benefit of this radio station..

atb2005's picture
atb2005
13567 pencils

I think I know what the benefit is. Still, I don't like the campaign. I also don't like that line "radio for heads". It's clunky. Maybe it reads better in German. In English, it's almost like Radiohead, the band! 3 stars for me.

Billoughsby's picture
Billoughsby
5091 pencils

Radio for heads > gears started turning with the proper lubricant > thoughtful choice in radio.

I dunno, but it seems obvious to me. And the illustration is wacky fun.

By the way, it's for Leipzig University Radio.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

This doesn't look obvious at all to me. Ever seen a similar radio ad? I haven't (taking a risk here, people might link something similar hehe).

I like the idea and the illustration even more. And I think it's very effective, you'll remind the name pretty well I think. I only hope the radio is in this sort of style as well, or else it'll lose effect.

Billoughsby's picture
Billoughsby
5091 pencils

Yeah, Jack, I meant "obvious" not in the negative sense we hear it so often here, but as a counter to the first posters on this pair of ads, who seemed to be scratching their head like it was a big mystery. I think it's good stuff too.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

tirthomitro's picture
tirthomitro
2764 pencils

great idea. even better execution.
love it!

they showed me a picture & i laughed
dignity has never been photographed

HappyHour's picture
HappyHour
2385 pencils

Love it. It's smart without being complex... this is the perfect "simple idea" that is so often referred to on here.

Anonymous Author's picture
Anonymous Author
1541 pencils

The artwork saves it; the concept needs more lubrication.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Amish's picture
Amish
61 pencils

wtf???

salamandos's picture
salamandos
1947 pencils

seriously lame

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