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Popular music, 6

Agency: 
Published/Aired: 
February 2011
Description: 

Print advertisment created by Gruponove, Brazil for Rádio Clube, within the category: Media.

Advertising Agency: Gruponove, Recife, Brazil
Creative Directors: Aliwton Carvalho, Gustavo Rêgo
Art Director: Marcelo Maciel
Copywriter: Igor Moura

Comments (12)

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Highest Rated

Billoughsby's picture
Billoughsby
Activity Score 5142

Thanks, luis.

That's it.

copycopycopy's picture
copycopycopy
Activity Score 148

Nice copy but does it actually lead in to the message that "not everyone is born to lead" ? It's ok not too great

luispedromendezb's picture
luispedromendezb
Activity Score 104

nice art.. great copy.. agree the copycopycopy..

Billoughsby's picture
Billoughsby
Activity Score 5142

These three ads could be artfully arranged Lorem Ipsum and mean about as much.

That's it.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

But isn't it *nice* to see our brothers&sisters in font being supported so... vigorously?

Billoughsby's picture
Billoughsby
Activity Score 5142

Hi. C.P.

I'm interested to know what you think of that line "Not everyone is born to lead."

(My own thought is that if the average listener gives it five seconds reflection, it will hurt their feelings, because no matter how "meh" Brody Fox might be, at best they are no more than his equal. That's going on the theory that 99% of the public identifies with and sees themselves as creative people whether or not they ever actually create anything.)

That's it.

luispedromendezb's picture
luispedromendezb
Activity Score 104

Sorry to intrude. Here's my take on your opinion: Not everyone gives it a think Billoughsby, to grasp what you just have. They would continue to live in their bubbles, assuming that they belong in the 1%, just like we do.

Billoughsby's picture
Billoughsby
Activity Score 5142

Thanks, luis.

That's it.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

For me it depends on whether you read it as a payoff to the copy above or a headline to the tagline below. As Luis says, people will eventually settle into the 1%, out of reflexive self-defense of their ego.

I think the copy's been steered toward the ridiculous so that people read the copy and payoff, then they might first feel like they're being laughed at, but then read it again and start laughing at the fiction (unless they're offended by the thinly typo-disguised names).

As 'not everyone is born to lead' becomes headline, the 'leading since day one' becomes payoff and it slips into normal ad blandness.

Billoughsby's picture
Billoughsby
Activity Score 5142

Thanks, C.P.

That's it.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Always a pleasure to trade thoughts with peers, plural.

kleenex's picture
kleenex
Activity Score 45966

The text is great, the copy is not for me.

luispiter's picture
luispiter
Activity Score 2756

i like the idea... but the art director...i dont now

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