Radio 1: Nails

No other alternative.

RADIO 1 is the first independent privately owned radio station broadcasting in the Czech Republic. During many years of existence RADIO 1 has become an important cultural phenomenon. By not being afraid of being different and by exposing a whole new generation of artists (painters, authors, musicians etc.). Especially today it is the only „listenable“ radio for many of the Czechs.

Advertising Agency: Saatchi&Saatchi, Prague, Czech Republic
Creative Director: Jakub Hanzlicek
Graphic Designer: Michaela Maskova
Copywriters: Lukas Hvozdecky, David Podhola
Photographer: Jan Rambousek
Published: October 2009

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30 comments

Guest's picture
Guest

no other alternative to get audience?

Mosaddaq's picture
Mosaddaq
71 pencils

ooooooooooooooooooooooooooooooooooooooooooooooooooooooo !
Amazing/ Fantastic/ Brilliant/ Powerful/ impossible !!!!!!!!!!!!!!!!!!!!!!!!

i love it so much ! this is one of the best ads i EVER seen !

impossible is nothing !

Guest's picture
Guest

is this your ad or are you being sarcastic?

Guest's picture
Guest

come on...

Mosaddaq's picture
Mosaddaq
71 pencils

ooooooooooooooooooooooooooooooooooooooooooooooooooooooo !
Amazing/ Fantastic/ Brilliant/ Powerful/ impossible !!!!!!!!!!!!!!!!!!!!!!!!

i love it so much ! this is one of the best ads i EVER seen !

impossible is nothing !

Guest's picture
Guest

What do you drink ? Is really strong !

The ad is ok. Not amazing

ibeg2differ's picture
ibeg2differ
420 pencils

I once had a similar idea for a radio station, but instead of nails, I just removed the radio tuner.

everartz's picture
everartz
7613 pencils

WOW!!!!!!!!!!

| Everartz |

alexander_bickov's picture
alexander_bickov
3279 pencils

Cool idea

Guest's picture
Guest

idea: good

photoshop: terrible

kergu's picture
kergu
6788 pencils

mmm....like the idea but the method..it's old... the copy is bad bad bad...

Guest's picture
Guest

bad photoshop

hagemony's picture
hagemony
335 pencils

nice & simple

Guest's picture
Guest

Very good idea. But nails are not looking good, maybe it's too bright.

Guest's picture
Guest

Good idea. But nails are not looking good, maybe it's to bright.

Guest's picture
Guest

very goooooood

kgeiger's picture
kgeiger
7102 pencils

That radio looks 30 years old. Is it a classic rock station?

Guest's picture
Guest

wonderful.............

Juan Cabral's picture
Juan Cabral
709 pencils

For Czech Republic is not that bad.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

tirthomitro's picture
tirthomitro
2756 pencils

too fucking good!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Two problems here: 1. You shouldn't use 'retro' radios for modern radio stations - it's just not cool anymore. 2. You don't need the copy line, just the logo. Obviously the ad only works if you use an old-fashioned dial, but like I said, you shouldn't do that to begin with. Trust me.

silvi's picture
silvi
4172 pencils

Es la misma idea de uno de mis primeros trabajos en la Universidad. Tenía 18 años.
Osea... amateur.

Guest's picture
Guest

oh my god, in that country the people stills use this kind of radios

Guest's picture
Guest

juan cabral....u r far too regional...everywhere...u r no good either

Guest's picture
Guest

"no other alternative" is kind of redundant. actually you don´t need that explanation at all

Guest's picture
Guest

right on...

yonkironic's picture
yonkironic
50 pencils

Nice, the red indicator seems alive..

rolling.stone's picture
rolling.stone
2740 pencils

idea is ok copy could have been improved

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

it looks like an dictatorship to me.

theanc's picture
theanc
2778 pencils

Yeah. Would be a great cuban radio ad.

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