Radiator Wetsuits: Fire
To announce that Radiator wetsuits have the technology to keep you warmer when surfing or diving. To show the four layers that make up a Radiator wet suit, with a random item thrown in to communicate warmth.
Advertising Agency: The Furnace, Sydney, Australia
Creative Director: Rob Martin Murphy
Art Directors: Luke Duggan, Paris Giannakis
Copywriter: Andrew Allsop
Illustrator: Justin Lee Willians
3 comments
Visual benefits aren't enough. Instead, think Heath Robinson-type illustrations with benefit-driven copy. Remember, divers are finicky about their equipment. Detailed copy would boost the suit’s credibility – and pique the interest of the target audience.
I think you'll find this is a wetsuit for surfers doofus, pique that.
Err, and for divers, "doofus", like the copy says.
Unless surfers have started wearing fins.