PRESENTSFashion

Radiator Wetsuits: Chicken

To announce that Radiator wetsuits have the technology to keep you warmer when surfing or diving. To show the four layers that make up a Radiator wet suit, with a random item thrown in to communicate warmth.

Advertising Agency: The Furnace, Sydney, Australia
Creative Director: Rob Martin Murphy
Art Directors: Luke Duggan, Paris Giannakis
Copywriter: Andrew Allsop
Illustrator: Justin Lee Willians

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4 comments

Chris's picture
Chris
1987 pencils

must have had a non existent budget for this one, not bad though.

dangerdude's picture
dangerdude
58 pencils

2 art directors and out came this? :(
idea is great though

FlyingDogs's picture
FlyingDogs
968 pencils

Interesting.

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klaussnow's picture
klaussnow
1675 pencils

thanks for the explanation, think you can accompany the ad where ever it shows up?

... its already been done...

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