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Radiator Wetsuits: Chicken
To announce that Radiator wetsuits have the technology to keep you warmer when surfing or diving. To show the four layers that make up a Radiator wet suit, with a random item thrown in to communicate warmth.
Advertising Agency: The Furnace, Sydney, Australia
Creative Director: Rob Martin Murphy
Art Directors: Luke Duggan, Paris Giannakis
Copywriter: Andrew Allsop
Illustrator: Justin Lee Willians
Comments
must have had a non existent budget for this one, not bad though.
2 art directors and out came this? :(
idea is great though
Interesting.
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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
thanks for the explanation, think you can accompany the ad where ever it shows up?
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