focus group's picture
focus group
146 pencils

Hahaha. Very simple and very funny visualisation!

But do you need the subline with that "all the rubber you need" pun? Without this, it would be even better, I think.

roman-schwienbacher.com's picture
1021 pencils

to me this is not ''all the rubber'' ,this all the rubbisch

philippertl's picture
656 pencils

Apparently for some life is a bitch. Come on the beach-side dude!

addyhoch10's picture
2592 pencils

wait... shouldn't they be wearing these wonderful rubber suits? hmm...

the_ashlands's picture
1394 pencils

its a joke...they're supposed to be using a rubber...come people!

addyhoch10's picture
2592 pencils

i think you got me wrong ash.
i tried to say that this campaign lacks any logic as far as i got it: these surfers are improving their flexibility with the surf suits they're not wearing. or am i missing the point?

the_ashlands's picture
1394 pencils


i think its supposed to mean that these suits are so thin and flexible that it almost feels like your not wearing a wetsuit....wetsuits are pretty stiff and it feels exremely strange when your wearing one....the correlation is a bit weak...but i found them funny...

Have Heart's picture
Have Heart
922 pencils

Totally agree with addyhoch10.

aoki's picture
2 pencils

for me one of the worst prints i have ever seen...

lekan lawal's picture
lekan lawal
6 pencils

what is the correlation plllllllllllllllllllleaaaaaaaaase?

philippertl's picture
656 pencils

rubber = condom
-> fucking, ...
sorry for my language

rainman's picture
267 pencils

it will definitely catch your attention and probably create a buzz. Normally I would agree that this is just for cheap, sex sells/shock value but I think it might work for it's target audience.

Dick Huges's picture
Dick Huges
937 pencils

My name is Dick Huges and I approve this campaign too.

Corona Raymaker's picture
Corona Raymaker
549 pencils

These are not exactly Kama Sutra...

fotdot's picture
673 pencils

It's a wetsuit guys. It will definitely speak to the target of surfers (men & women) and give 'em a chuckle when they see it. It's simply about flexibility and it does the job.

Zuco's picture
56 pencils

Come on, this sucks big time.

Sorry for the language, but it does

creative_catalyst's picture
110 pencils

sex for sex sake. No product benefit.

snowman's picture
66 pencils

What the f...

Rog's picture
6092 pencils

Hands up all would-be or can-do surfers who thinks this sucks?


>>>> That's not an ad. THIS is an ad.

rabeat's picture
58 pencils

i dont dee the need 4 ads like this.

dont like.

Rog's picture
6092 pencils

Then you stay on the beach.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Mtl Dave's picture
Mtl Dave
274 pencils


apfelbutzen's picture
44 pencils

in my opinion the artdirector seems to be stuck in pupertal phantasies....
and what's with gay surfers? i don't belive that all australian surfers are hetereosexual...or is this taboo?

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