Radiator: Oil heater

To announce that Radiator wetsuits have the technology to keep you warmer when surfing or diving. To show the four layers that make up a Radiator wet suit, with a random item thrown in to communicate warmth.

Advertising Agency: The Furnace, Sydney, Australia
Creative Director: Rob Martin Murphy
Art Directors: Luke Duggan, Paris Giannakis
Copywriter: Andrew Allsop
Illustrator: Justin Lee Willians

May 2008


bknowlden's picture
3647 pencils

These are really cool. This is by far the best execution of the three.

klaussnow's picture
1675 pencils

nice art direction for dumbdumb ads.

... its already been done...

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