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Fire

Agency Network: 
Published/Aired: 
May 2008
Description: 

To announce that Radiator wetsuits have the technology to keep you warmer when surfing or diving. To show the four layers that make up a Radiator wet suit, with a random item thrown in to communicate warmth.

Print advertisment created by The Furnace, Australia for Radiator, within the category: Fashion.

Advertising Agency: The Furnace, Sydney, Australia
Creative Director: Rob Martin Murphy
Art Directors: Luke Duggan, Paris Giannakis
Copywriter: Andrew Allsop
Illustrator: Justin Lee Willians

Comments (3)

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Highest Rated

jbuckingham's picture
jbuckingham
Activity Score 907

Err, and for divers, "doofus", like the copy says.
Unless surfers have started wearing fins.

Paul Eveleigh's picture
Paul Eveleigh
Activity Score 111

Visual benefits aren't enough. Instead, think Heath Robinson-type illustrations with benefit-driven copy. Remember, divers are finicky about their equipment. Detailed copy would boost the suit’s credibility – and pique the interest of the target audience.

Whitefang's picture
Whitefang
Activity Score 509

I think you'll find this is a wetsuit for surfers doofus, pique that.

jbuckingham's picture
jbuckingham
Activity Score 907

Err, and for divers, "doofus", like the copy says.
Unless surfers have started wearing fins.

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