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Agency: 
Published/Aired: 
May 2008
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21
Description: 

To announce that Radiator wetsuits have the technology to keep you warmer when surfing or diving. To show the four layers that make up a Radiator wet suit, with a random item thrown in to communicate warmth.

Advertising Agency: The Furnace, Sydney, Australia
Creative Director: Rob Martin Murphy
Art Directors: Luke Duggan, Paris Giannakis
Copywriter: Andrew Allsop
Illustrator: Justin Lee Willians

Comments (3)

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Highest Rated

jbuckingham's picture
jbuckingham
901 Activity Scores

Err, and for divers, "doofus", like the copy says.
Unless surfers have started wearing fins.

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