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Chicken

Agency: 
Published/Aired: 
May 2008
Description: 

To announce that Radiator wetsuits have the technology to keep you warmer when surfing or diving. To show the four layers that make up a Radiator wet suit, with a random item thrown in to communicate warmth.

Advertising Agency: The Furnace, Sydney, Australia
Creative Director: Rob Martin Murphy
Art Directors: Luke Duggan, Paris Giannakis
Copywriter: Andrew Allsop
Illustrator: Justin Lee Willians

Comments (4)

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Highest Rated

klaussnow's picture
klaussnow
Activity Score 1675

thanks for the explanation, think you can accompany the ad where ever it shows up?

... its already been done...

Chris's picture
Chris
Activity Score 1985

must have had a non existent budget for this one, not bad though.

dangerdude's picture
dangerdude
Activity Score 58

2 art directors and out came this? :(
idea is great though

FlyingDogs's picture
FlyingDogs
Activity Score 968

Interesting.

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klaussnow's picture
klaussnow
Activity Score 1675

thanks for the explanation, think you can accompany the ad where ever it shows up?

... its already been done...

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