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Agency: 
Published/Aired: 
November 2012
Description: 

Quebec based company Raccoon introduces a new line of locally handmade 100% maple wood skis.

100% maple. Handmade in Quebec.

Advertising Agency: DentsuBos, Montréal, Canada
Creative Director: Roger Gariépy
Art Director: Simon Rufiange
Copywriter: Xavier Blais
Photographer: Mathieu Lévesque

Comments (12)

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Highest Rated

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Dull. Obvious. Over-stated.
I feel a wee bit dumber. :(

The Jobless Writer
Will Think for Salary

Shawali's picture
Shawali
Activity Score 8442

A real log with skis carved into it for real would have been awesome.

But it's a cool idea anyway.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Andrej Troha's picture
Andrej Troha
Activity Score 613

Skis carved out with a blunt, rusty axe? I'll pass...

jrouxel's picture
jrouxel
Activity Score 59

i like this ad. Straight to the point.

Co-Creative Director and art director @BCP

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

As Jrouxel says, it's to the point :) It's usp is told pretty clearly. I just hope they don't actually make them like this ;p

Grrrr's picture
Grrrr
Activity Score 1961

The idea is OK, but the execution... well, if you want to carve two ski's from one log, I would have axed out more wood from BETWEEN the ski's.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

True - from the thumbnail it looked like a rabbit.

ankitadv's picture
ankitadv
Activity Score 818

awesome

eins-eins-null's picture
eins-eins-null
Activity Score 892

wow! this is boring!

morse's picture
morse
Activity Score 17364

Yeah, photoshop could be better, but good idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

uncertaintly's picture
uncertaintly
Activity Score 223

Yup.

uncertaintly's picture
uncertaintly
Activity Score 223

Very cool idea, but... 3/10

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Dull. Obvious. Over-stated.
I feel a wee bit dumber. :(

The Jobless Writer
Will Think for Salary

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