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28 comments

purosso's picture
purosso
2 pencils

caras.. isso ficou crazymordefoca, man!
parabéns a todos e principalmente ao meu grande
amigo nandiiiiiiiines.

elgrecones's picture
elgrecones
323 pencils

ducarai...
purosso, curti o crazymordefoca, man!!

Belo trabalho..

copywriter.txt's picture
copywriter.txt
828 pencils

A new view in anti-agening ads. Nice.

sanchesandre's picture
sanchesandre
2 pencils

good job. i like it.

THE NICE CATCHER's picture
THE NICE CATCHER
8 pencils

NICE!

Dr. Dedo Verde's picture
Dr. Dedo Verde
24 pencils

Du Pirubas! Congratulations! Nem os mesmos chatos de sempre que só reclamam de tudo conseguiram dessa vez.

D

FlyingDogs's picture
FlyingDogs
968 pencils

Lovely work!

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

Fabio Eymael's picture
Fabio Eymael
182 pencils

Bacana no visual, mas faz pouco tempo que saiu um anuncio com a mesma ideia, era um relogio com o pendulo parado meio inclinado por um potinho de creme/cosmetico.

Mas ficou legal, deve ter dado um trabalho massa.

vote4pedro's picture
vote4pedro
4601 pencils

this is nice

Fk Mikenj's picture
Fk Mikenj
197 pencils

idea is great, but i think the bottle is too well hidden

ogilvyandmenon's picture
ogilvyandmenon
178 pencils

i am no art director, but shouldnt the bottle stand out a little more?

Inverted's picture
Inverted
193 pencils

Its a pretty cool idea, everyone gets the deal. "Stops time".

The problem is the art direction, and i think this is something that alot of the creatives miss i think, it dosen't look like an anti age ad. The target group for this would proboably just walk right past it, and write it off as a watch ad. It's not interesting enough to stop you on the street, and the message takes a second or two to figure out. On buses and bus-stops i think it would work since people actualy have nothing else to look at. In magazines and boards, it would be flipped or walked right past.

ogilvyandmenon's picture
ogilvyandmenon
178 pencils

but thats being picky.. its a very fresh way of looking at anti ageing

Bibhuti's picture
Bibhuti
30 pencils

Brilliant concept.

--Bibhuti
http://adoholik.com

a2o's picture
a2o
139 pencils

I agree with Inverted...

I must also agree that it is a Gr88 strategy...
but we must understand and think about the target audience (during the process of conversion of strategy into product).

At the end of the day... our clients must get best deal for their money... isn't it!

Enas's picture
Enas
741 pencils

2 crop and 1 zoom plz

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

gmint7's picture
gmint7
2685 pencils

:::J:::
hmm imo
it feels forced... there got to be a second reason why the bottle is so shrink to mm size.
(first reason is = to fit the in the cogs so it look like creative ad)

it gets the message across, but there is a logic flaw imo.

but that's fine .. the ad works..

:::J:::

wing2aska's picture
wing2aska
58 pencils

logic flaw? name it plz

ivan's picture
ivan

It's simple really. The bottle stops time. Nothing complicated here.

Ivan Raszl, admin of AotW

gmint7's picture
gmint7
2685 pencils

:::J:::

yeah, it just that stops time i guess... simple as intended....

but if it really bothers finding out..ill try my best..hmm though its hard to explain in my part.. kinda being a nit pickish snob..

just think why the cogs are enlarged (why why??) and after answering..ask if is it being forced? (there are other more natural ways)

the flaw is the 2mm bottle size cream carries no reason to be a 2mm size bottle (e.g. a helicopter shining a huge ray of light - maglight, because its bright).

inshort, the ad defeats the purpose of downscaling, where at the same time, the actual intention is to show time is being clogged.

[the above statements are just there to let my itch go.. no critics intended]

:::J:::

alialli's picture
alialli
211 pencils

Hey chk out GSK panadol new creatives

Rog's picture
Rog
6094 pencils

That is cool.

>>>> That's not an ad. THIS is an ad.

booble's picture
booble
89 pencils

una vera merda.

karaba's picture
karaba
112 pencils

bravi bravo

TheAnalyst's picture
TheAnalyst
5 pencils

Punny rubbish. Who was it for again? Exactly.

Why should I buy this suff over Olay?
Is this carving out a unique proposition for the brand?

My apologies to the creatives as they no doubt have to produce this crud for Cannes.

ARALE_Norimaki's picture
ARALE_Norimaki
16 pencils

cant see the bottle on my 1st glance through the ad, the bottle color should be more attractive to stand out more...

weekend's picture
weekend

That ad is a finalist on LIA - London International Awards.

Guest commenter's picture
Guest commenter

tic tac ...tic tac...clik

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