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Racco Cosméticos: Time
Ciclos d'Racco Anti-Age
ByVivas, Curitiba, Brazil
Creative Director: Marcos Steffens
Art Director: Ricardo Madeira Peroza Copywriter: Fernando Baibich
Illustrator: Studio M
Published: February 2008
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caras.. isso ficou crazymordefoca, man!
parabéns a todos e principalmente ao meu grande
amigo nandiiiiiiiines.
ducarai...
purosso, curti o crazymordefoca, man!!
Belo trabalho..
A new view in anti-agening ads. Nice.
good job. i like it.
NICE!
Du Pirubas! Congratulations! Nem os mesmos chatos de sempre que só reclamam de tudo conseguiram dessa vez.
Dr. Dedo Verde
Relax. All ads of the world's done.
Lovely work!
-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/
Bacana no visual, mas faz pouco tempo que saiu um anuncio com a mesma ideia, era um relogio com o pendulo parado meio inclinado por um potinho de creme/cosmetico.
Mas ficou legal, deve ter dado um trabalho massa.
this is nice
idea is great, but i think the bottle is too well hidden
i am no art director, but shouldnt the bottle stand out a little more?
Its a pretty cool idea, everyone gets the deal. "Stops time".
The problem is the art direction, and i think this is something that alot of the creatives miss i think, it dosen't look like an anti age ad. The target group for this would proboably just walk right past it, and write it off as a watch ad. It's not interesting enough to stop you on the street, and the message takes a second or two to figure out. On buses and bus-stops i think it would work since people actualy have nothing else to look at. In magazines and boards, it would be flipped or walked right past.
but thats being picky.. its a very fresh way of looking at anti ageing
Brilliant concept.
--Bibhuti
http://adoholik.com
I agree with Inverted...
I must also agree that it is a Gr88 strategy...
but we must understand and think about the target audience (during the process of conversion of strategy into product).
At the end of the day... our clients must get best deal for their money... isn't it!
---
a2obspl
www.alpha2omega.in
2 crop and 1 zoom plz
:::J:::
hmm imo
it feels forced... there got to be a second reason why the bottle is so shrink to mm size.
(first reason is = to fit the in the cogs so it look like creative ad)
it gets the message across, but there is a logic flaw imo.
but that's fine .. the ad works..
logic flaw? name it plz
It's simple really. The bottle stops time. Nothing complicated here.
:::J:::
yeah, it just that stops time i guess... simple as intended....
but if it really bothers finding out..ill try my best..hmm though its hard to explain in my part.. kinda being a nit pickish snob..
just think why the cogs are enlarged (why why??) and after answering..ask if is it being forced? (there are other more natural ways)
the flaw is the 2mm bottle size cream carries no reason to be a 2mm size bottle (e.g. a helicopter shining a huge ray of light - maglight, because its bright).
inshort, the ad defeats the purpose of downscaling, where at the same time, the actual intention is to show time is being clogged.
[the above statements are just there to let my itch go.. no critics intended]
liked it very nice.
your work is your identity.
http://harshikcreations.blogspot.com/
Hey chk out GSK panadol new creatives
That is cool. >>>> That's not an ad. THIS is an ad.
una vera merda.
bravi bravo
Punny rubbish. Who was it for again? Exactly.
Why should I buy this suff over Olay?
Is this carving out a unique proposition for the brand?
My apologies to the creatives as they no doubt have to produce this crud for Cannes.
cant see the bottle on my 1st glance through the ad, the bottle color should be more attractive to stand out more...