RAC: Parents

Every journey is important. So e fix you fast.
RAC the driving people.

Advertising Agency: AMV BBDO, London, UK
Director: Therapy Films
Production company: Therapy Films
Art Director: Sonny Adorjan
Copywriter: Milo Campbell
Post production: Angel Sound

6 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I understand this ad wants to make some turning point somewhere between that road sign and the copy, but for me it's not fully working.

AssassinX's picture
AssassinX
1329 pencils

I think it works. Nice idea

Hellas's picture
Hellas
1172 pencils

Nice try but these don't work for me either. So so ideas like these (personalizing street signs) don't need to be take up so much space in the ad, it's like being too proud of something that's just ok and not great or even good. I would put different copy because the one used now is "first thought", something harder to understand to challenge the reader to get the ad and the importance of using this service. Maybe show a sign that says hospital and underneath (a good father is there when his son is born). I also don't like the tagline "we fix you" how do they fix ME?

"I don't live in Greece, Greece lives in me..."

shahidali's picture
shahidali
4067 pencils

too dramatic for a simple message. over cooked?

shahid

Hammad S's picture
Hammad S
492 pencils

I tink it's simple enough. Ppl are trying to make things to complicated and scientific or w/e. It's good.

Boxey's picture
Boxey
8885 pencils

Doesn't work for me.

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