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Agency: 
Published/Aired: 
March 2011
Description: 

Underscore_is_a_pain.
Free e-mail from R7. Thousands of logins available.

Advertising Agency: Babel, São Paulo, Brazil
Creative Director / Copywriter: Ricardo Chester
Art Directors: Ana Conrado, Romolo Megda
Photographer: André Brandão

Comments (9)

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Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Thanks atb- it's a bit of a 'long walk', as someone here once said about an ad, to get to the meaning. But now I get it, yeah, kinda-sorta-funny. Still a bit limp for a long walk though.

Boxey's picture
Boxey
Activity Score 8881

Way to bring interest to something that inherently has little.

luispiter's picture
luispiter
Activity Score 2756

i love it

copycopycopy's picture
copycopycopy
Activity Score 148

hahah... what a thing to say. Nice!

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

I like

nandan.moghe's picture
nandan.moghe
Activity Score 29

i love it

Prof's picture
Prof
Activity Score 1449

wth

Quite really.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Anyone please explain what the foot's got to do with it? Also, how come there are only thousands of logins? Confused here.

atb2005's picture
atb2005
Activity Score 13561

@CuriousPencil

It's not the foot but that thing on the foot, which is supposed to be an "underscore", I think, and an "underscore is a pain". I didn't get it at first too. It's kinda funny. And it's not only... The copy says thousands of logins available.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Thanks atb- it's a bit of a 'long walk', as someone here once said about an ad, to get to the meaning. But now I get it, yeah, kinda-sorta-funny. Still a bit limp for a long walk though.

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