R7.com: Table
Underscore_is_a_pain.
Free e-mail from R7. Thousands of logins available.
Advertising Agency: Babel, São Paulo, Brazil
Creative Director / Copywriter: Ricardo Chester
Art Directors: Ana Conrado, Romolo Megda
Photographer: André Brandão


9 comments
Way to bring interest to something that inherently has little.
i love it
www.barcreativo.com
hahah... what a thing to say. Nice!
I like
i love it
wth
Quite really.
Anyone please explain what the foot's got to do with it? Also, how come there are only thousands of logins? Confused here.
@CuriousPencil
It's not the foot but that thing on the foot, which is supposed to be an "underscore", I think, and an "underscore is a pain". I didn't get it at first too. It's kinda funny. And it's not only... The copy says thousands of logins available.
Thanks atb- it's a bit of a 'long walk', as someone here once said about an ad, to get to the meaning. But now I get it, yeah, kinda-sorta-funny. Still a bit limp for a long walk though.