12 comments

Milan Solanki's picture
Milan Solanki
988 pencils

criticism apart, why there is no logo, how someone is supposed to get that its about smoking

kleenex's picture
kleenex
34115 pencils

I love the font work.

Milan Solanki's picture
Milan Solanki
988 pencils

come on, using cigarettes as font is a century old idea

crishx's picture
crishx
8 pencils

Extraordinary creative, superb..

Krishna Kumar

Chopper's picture
Chopper
1015 pencils

An adv?

sheethalarya's picture
sheethalarya
39 pencils

Its nice! Love the typography. I like this campaign, seems different.

Ratheeshvc's picture
Ratheeshvc
9 pencils

Brilliant thought behind the idea as well as the execution. Really excellent work.

jishasantanair's picture
jishasantanair
16 pencils

very nice. works well for dads who smoke. effective. thats wat ads are meant to be

Kamal Gopinath's picture
Kamal Gopinath
9 pencils

the design is completely in sync with the copy, brings out the theme of 'danger of smoking' in a very subtle yet powerful way using the copy itself as the tool. Well Done.

kok.12's picture
kok.12
2 pencils

Do you know who is an advertiser of this campaign? I can't find anywhere information about that.

Roger Keynes's picture
Roger Keynes
5498 pencils

But my Grand parents, mother, brothers, sisters and work mates all voted for this though. ;)

The Jobless Writer
Will Think for Salary

Anushree's picture
Anushree
14 pencils

This is what i'm calling an ad!

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