Quick Dry Cement: Escape

when he or she gets quick dry cement?
hehehe
in indonesia,we call it so impossible...
bu the idea 'bout quick, it's okelah...

::son of mount malang::copywriter of matakreasi
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

what the hell!!! hahahahahahhhaha the art direction is really bad, the bridge looks like a man Penis + i hardly can notice that the guy is building this crazy bridge !!!! poor concept and design

kinda like the idea ...
this is some weak art direction and PS ..

what's wrong with advertising these days????

What happened in the last few feet, the bugger ran out of cement?

Idea part, the execution suxs, it's like a PS2 ad execution which is soooo not for those builders and construction workers to see!

"Bowww Wowww"

I hate to state the obvious to restless_r, but bridges often do follow a straight, lengthy design template. Which can, to some minds, be reminiscent of a penis.

Not mine, though. The one in the ad isn't much for girth.

desailly, i dont understand you man ! the above can be
1- penis
2- frog tongue
3- oil pipe
4- cylinder bridge

but still poor concept and art direction :)

For all those who are seing penis... GET A GIRLFRIEND.

look like student's work...

just like the quick dry paint already posted on adsoftheworld a few weeks back..thats also been nominated for cann this year. (and that means somone's been here too long)

ideas....30 minutes nahi toh free.

Like the overall style of these Ads, very grabby and striking.
I think a man building an old style curved bridge would have worked nicely - not clear what the figure is actually doing, too small and obscure. The logo block styling suits the the old world storybook concept, but looks like a tea coupon, lacking a strong brand recognition. Unless that is how the product brand is commonly used (not familiar with the brand or supporting collateral)

== Bring back fags, lard and the biff.